kitio.aiApollo.io vs Persana AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Apollo.io has the lower starting price: about $65 a month, against $85 for Persana AI.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- 100+ data providers
- Email and phone waterfall
- Buying signal tracking
- AI outreach agents
- Lookalike company finder
- CRM sync
| Feature | Apollo.io | Persana AI |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | AI prospecting with signals, waterfall enrichment and outreach agents |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $65/mo | $85/mo |
| Free plan | Yes | Yes |
| Made by | Apollo.io | Persana AI |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Apollo.io has the lower starting price: about $65 a month, against $85 for Persana AI.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
5 plans
Free
Free
- 50 credits
- CSV export
Starter
$85/mo
- 2,000 credits a month
- Email and phone waterfall
- Unlimited users
Growth
$151/mo billed yearly
- 60k credits a year
- Sequencing integrations
- Webhooks and HTTP API
Pro
$400/mo billed yearly
- 216k credits a year
- HubSpot and Salesforce sync
- Account-based marketing
Enterprise
Contact sales
- Custom credits
- High-volume teams
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
Persana AI
- Many data sources in one place
- Unlimited users on paid plans
- Credits roll over
- Phone numbers cost 10 credits each
- CRM integration only from Pro
- Future unclear after Rox deal
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose Persana AI if you want:
- Many data sources in one place
- Unlimited users on paid plans
- Credits roll over
Watch out: phone numbers cost 10 credits each.
Apollo.io vs Persana AI FAQ
What is the difference between Apollo.io and Persana AI?
Apollo.io: B2B contact database, sequences and AI sales agents. Persana AI: AI prospecting with signals, waterfall enrichment and outreach agents. Both are sales tools.
Is Apollo.io or Persana AI cheaper?
Apollo.io has the lower starting price: about $65 a month, against $85 for Persana AI.
Do Apollo.io and Persana AI have free plans?
Apollo.io: Yes. Persana AI: Yes.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes Persana AI?
Persana AI is made by Persana AI, based in United States.
Which should I choose, Apollo.io or Persana AI?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose Persana AI if you value many data sources in one place and unlimited users on paid plans.