kitio.aiClay vs Persana AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Persana AI has the lower starting price: about $85 a month, against $185 for Clay.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
- 100+ data providers
- Email and phone waterfall
- Buying signal tracking
- AI outreach agents
- Lookalike company finder
- CRM sync
| Feature | Clay | Persana AI |
|---|---|---|
| Best for | Data enrichment and AI research for outbound GTM workflows | AI prospecting with signals, waterfall enrichment and outreach agents |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $185/mo | $85/mo |
| Free plan | Yes | Yes |
| Made by | Clay | Persana AI |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Persana AI has the lower starting price: about $85 a month, against $185 for Clay.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
5 plans
Free
Free
- 50 credits
- CSV export
Starter
$85/mo
- 2,000 credits a month
- Email and phone waterfall
- Unlimited users
Growth
$151/mo billed yearly
- 60k credits a year
- Sequencing integrations
- Webhooks and HTTP API
Pro
$400/mo billed yearly
- 216k credits a year
- HubSpot and Salesforce sync
- Account-based marketing
Enterprise
Contact sales
- Custom credits
- High-volume teams
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
Persana AI
- Many data sources in one place
- Unlimited users on paid plans
- Credits roll over
- Phone numbers cost 10 credits each
- CRM integration only from Pro
- Future unclear after Rox deal
Which one should you choose?
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
Choose Persana AI if you want:
- Many data sources in one place
- Unlimited users on paid plans
- Credits roll over
Watch out: phone numbers cost 10 credits each.
Clay vs Persana AI FAQ
What is the difference between Clay and Persana AI?
Clay: Data enrichment and AI research for outbound GTM workflows. Persana AI: AI prospecting with signals, waterfall enrichment and outreach agents. Both are sales tools.
Is Clay or Persana AI cheaper?
Persana AI has the lower starting price: about $85 a month, against $185 for Clay.
Do Clay and Persana AI have free plans?
Clay: Yes. Persana AI: Yes.
Who makes Clay?
Clay is made by Clay, based in United States.
Who makes Persana AI?
Persana AI is made by Persana AI, based in United States.
Which should I choose, Clay or Persana AI?
Choose Clay if you value huge range of data sources and very flexible workflows. Choose Persana AI if you value many data sources in one place and unlimited users on paid plans.