kitio.aiCrunchbase vs Persana AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Persana AI has the lower starting price: about $85 a month, against $99 for Crunchbase.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Company and funding data
- AI growth predictions
- Saved list alerts
- Contact data
- API access
- 100+ data providers
- Email and phone waterfall
- Buying signal tracking
- AI outreach agents
- Lookalike company finder
- CRM sync
| Feature | Crunchbase | Persana AI |
|---|---|---|
| Best for | Private company data with AI growth and funding predictions | AI prospecting with signals, waterfall enrichment and outreach agents |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $99/mo | $85/mo |
| Free plan | Yes | Yes |
| Made by | Crunchbase | Persana AI |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Persana AI has the lower starting price: about $85 a month, against $99 for Crunchbase.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited company search
- Basic company profiles
Pro
$99/mo
- Private company search
- AI summaries and heat scores
- 2,000 export rows per month
Business
From $199/mo billed yearly
- For teams
- Bought through sales
Custom Data Solutions
Custom
- API access
- Data licensing
5 plans
Free
Free
- 50 credits
- CSV export
Starter
$85/mo
- 2,000 credits a month
- Email and phone waterfall
- Unlimited users
Growth
$151/mo billed yearly
- 60k credits a year
- Sequencing integrations
- Webhooks and HTTP API
Pro
$400/mo billed yearly
- 216k credits a year
- HubSpot and Salesforce sync
- Account-based marketing
Enterprise
Contact sales
- Custom credits
- High-volume teams
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Crunchbase
- Best-known startup database
- Useful funding signals
- Free tier
- Contact data is thinner than specialists
- Exports need paid plans
Persana AI
- Many data sources in one place
- Unlimited users on paid plans
- Credits roll over
- Phone numbers cost 10 credits each
- CRM integration only from Pro
- Future unclear after Rox deal
Which one should you choose?
Choose Crunchbase if you want:
- Best-known startup database
- Useful funding signals
- Free tier
Watch out: contact data is thinner than specialists.
Choose Persana AI if you want:
- Many data sources in one place
- Unlimited users on paid plans
- Credits roll over
Watch out: phone numbers cost 10 credits each.
Crunchbase vs Persana AI FAQ
What is the difference between Crunchbase and Persana AI?
Crunchbase: Private company data with AI growth and funding predictions. Persana AI: AI prospecting with signals, waterfall enrichment and outreach agents. Both are sales tools.
Is Crunchbase or Persana AI cheaper?
Persana AI has the lower starting price: about $85 a month, against $99 for Crunchbase.
Do Crunchbase and Persana AI have free plans?
Crunchbase: Yes. Persana AI: Yes.
Who makes Crunchbase?
Crunchbase is made by Crunchbase, based in United States.
Who makes Persana AI?
Persana AI is made by Persana AI, based in United States.
Which should I choose, Crunchbase or Persana AI?
Choose Crunchbase if you value best-known startup database and useful funding signals. Choose Persana AI if you value many data sources in one place and unlimited users on paid plans.