kitio.aiRocketReach vs Persana AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. RocketReach starts at See pricing page and Persana AI starts at $85/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Contact search
- Chrome extension
- Bulk lookups
- API access
- CRM integrations
- 100+ data providers
- Email and phone waterfall
- Buying signal tracking
- AI outreach agents
- Lookalike company finder
- CRM sync
| Feature | RocketReach | Persana AI |
|---|---|---|
| Best for | Look up emails and phone numbers for professionals | AI prospecting with signals, waterfall enrichment and outreach agents |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $85/mo |
| Free plan | Yes | Yes |
| Made by | RocketReach | Persana AI |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
RocketReach starts at See pricing page and Persana AI starts at $85/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 50 credits
- CSV export
Starter
$85/mo
- 2,000 credits a month
- Email and phone waterfall
- Unlimited users
Growth
$151/mo billed yearly
- 60k credits a year
- Sequencing integrations
- Webhooks and HTTP API
Pro
$400/mo billed yearly
- 216k credits a year
- HubSpot and Salesforce sync
- Account-based marketing
Enterprise
Contact sales
- Custom credits
- High-volume teams
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
RocketReach
- Easy contact lookups
- Covers many industries
- API for developers
- Lookup credits are pricey
- Phone data needs higher plans
Persana AI
- Many data sources in one place
- Unlimited users on paid plans
- Credits roll over
- Phone numbers cost 10 credits each
- CRM integration only from Pro
- Future unclear after Rox deal
Which one should you choose?
Choose RocketReach if you want:
- Easy contact lookups
- Covers many industries
- API for developers
Watch out: lookup credits are pricey.
Choose Persana AI if you want:
- Many data sources in one place
- Unlimited users on paid plans
- Credits roll over
Watch out: phone numbers cost 10 credits each.
RocketReach vs Persana AI FAQ
What is the difference between RocketReach and Persana AI?
RocketReach: Look up emails and phone numbers for professionals. Persana AI: AI prospecting with signals, waterfall enrichment and outreach agents. Both are sales tools.
Is RocketReach or Persana AI cheaper?
RocketReach starts at See pricing page and Persana AI starts at $85/mo. Check both pricing pages for current plans.
Do RocketReach and Persana AI have free plans?
RocketReach: Yes. Persana AI: Yes.
Who makes RocketReach?
RocketReach is made by RocketReach, based in United States.
Who makes Persana AI?
Persana AI is made by Persana AI, based in United States.
Which should I choose, RocketReach or Persana AI?
Choose RocketReach if you value easy contact lookups and covers many industries. Choose Persana AI if you value many data sources in one place and unlimited users on paid plans.