kitio.aiApollo.io vs Mailshake
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Apollo.io starts at $65/mo and Mailshake starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- SHAKEspeare AI email writer
- Automated follow-up sequences
- Email warmup and verification
- Data Finder for prospect emails
- Lead Catcher
- Power dialer
| Feature | Apollo.io | Mailshake |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | Cold email and sales engagement platform with an AI email writer |
| Category | Sales | Sales |
| Pricing model | Freemium | Paid |
| Starting price | $65/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Apollo.io | Mailshake |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Apollo.io starts at $65/mo and Mailshake starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
Mailshake
- AI drafts sequences quickly
- Unlimited warmup and verification
- Works with any email provider
- Entry plan capped at 1,500 sends a month
- Dialer only on the top plan
- Few sending addresses on lower tiers
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose Mailshake if you want:
- AI drafts sequences quickly
- Unlimited warmup and verification
- Works with any email provider
Watch out: entry plan capped at 1,500 sends a month.
Apollo.io vs Mailshake FAQ
What is the difference between Apollo.io and Mailshake?
Apollo.io: B2B contact database, sequences and AI sales agents. Mailshake: Cold email and sales engagement platform with an AI email writer. Both are sales tools.
Is Apollo.io or Mailshake cheaper?
Apollo.io starts at $65/mo and Mailshake starts at See pricing page. Check both pricing pages for current plans.
Do Apollo.io and Mailshake have free plans?
Apollo.io: Yes. Mailshake: No.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes Mailshake?
Mailshake is made by Mailshake, based in United States.
Which should I choose, Apollo.io or Mailshake?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose Mailshake if you value ai drafts sequences quickly and unlimited warmup and verification.