kitio.aiApollo.io vs ALITA
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ALITA has the lower starting price: about $19 a month, against $65 for Apollo.io.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- Social audience segmentation
- B2B contact database
- AI persona insights
- CRM data enrichment
- Facebook Ads library
- Multi-channel exports
| Feature | Apollo.io | ALITA |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | Audience segments and B2B leads built from social behaviour data |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $65/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | Apollo.io | ALITA |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: B2B contact database.
Pricing compared
ALITA has the lower starting price: about $19 a month, against $65 for Apollo.io.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
3 plans
Free
Free
- Starts after the 7-day trial
- Saved data is kept
Premium
$19/mo
- Unlimited segment creation
- Social profiles and B2B contacts
- 10 download credits a month
- Facebook, Zalo, SMS and WhatsApp
Enterprise
Contact sales
- Custom data volumes
- API access
- Dedicated support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
ALITA
- Low monthly price for lead data
- Credits never expire
- No card needed for the trial
- Connects to HubSpot, Mailchimp and Klaviyo
- Only 10 export credits a month on Premium
- Free tier limits are not spelled out
- API access only on custom plans
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose ALITA if you want:
- Low monthly price for lead data
- Credits never expire
- No card needed for the trial
Watch out: only 10 export credits a month on premium.
Apollo.io vs ALITA FAQ
What is the difference between Apollo.io and ALITA?
Apollo.io: B2B contact database, sequences and AI sales agents. ALITA: Audience segments and B2B leads built from social behaviour data. Both are sales tools.
Is Apollo.io or ALITA cheaper?
ALITA has the lower starting price: about $19 a month, against $65 for Apollo.io.
Do Apollo.io and ALITA have free plans?
Apollo.io: Yes. ALITA: Yes.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes ALITA?
ALITA is made by ALITA.
Which should I choose, Apollo.io or ALITA?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose ALITA if you value low monthly price for lead data and credits never expire.