kitio.aiLusha vs ALITA
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ALITA has the lower starting price: about $19 a month, against $50 for Lusha.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Chrome extension
- Prospecting search
- Job change alerts
- AI lead recommendations
- CRM enrichment
- Social audience segmentation
- B2B contact database
- AI persona insights
- CRM data enrichment
- Facebook Ads library
- Multi-channel exports
| Feature | Lusha | ALITA |
|---|---|---|
| Best for | Contact data and AI prospecting from a simple Chrome extension | Audience segments and B2B leads built from social behaviour data |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $49.90/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | Lusha | ALITA |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ALITA has the lower starting price: about $19 a month, against $50 for Lusha.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Starts after the 7-day trial
- Saved data is kept
Premium
$19/mo
- Unlimited segment creation
- Social profiles and B2B contacts
- 10 download credits a month
- Facebook, Zalo, SMS and WhatsApp
Enterprise
Contact sales
- Custom data volumes
- API access
- Dedicated support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lusha
- Very easy to use
- Good phone number coverage
- Free plan
- Phone reveals use many credits
- Credits expire
ALITA
- Low monthly price for lead data
- Credits never expire
- No card needed for the trial
- Connects to HubSpot, Mailchimp and Klaviyo
- Only 10 export credits a month on Premium
- Free tier limits are not spelled out
- API access only on custom plans
Which one should you choose?
Choose Lusha if you want:
- Very easy to use
- Good phone number coverage
- Free plan
Watch out: phone reveals use many credits.
Choose ALITA if you want:
- Low monthly price for lead data
- Credits never expire
- No card needed for the trial
Watch out: only 10 export credits a month on premium.
Lusha vs ALITA FAQ
What is the difference between Lusha and ALITA?
Lusha: Contact data and AI prospecting from a simple Chrome extension. ALITA: Audience segments and B2B leads built from social behaviour data. Both are sales tools.
Is Lusha or ALITA cheaper?
ALITA has the lower starting price: about $19 a month, against $50 for Lusha.
Do Lusha and ALITA have free plans?
Lusha: Yes. ALITA: Yes.
Who makes Lusha?
Lusha is made by Lusha.
Who makes ALITA?
ALITA is made by ALITA.
Which should I choose, Lusha or ALITA?
Choose Lusha if you value very easy to use and good phone number coverage. Choose ALITA if you value low monthly price for lead data and credits never expire.