Cognism vs ALITA
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Cognism starts at See pricing page and ALITA starts at $19/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Phone-verified mobiles
- GDPR compliance
- DNC screening
- Intent data
- CRM enrichment
- Social audience segmentation
- B2B contact database
- AI persona insights
- CRM data enrichment
- Facebook Ads library
- Multi-channel exports
| Feature | Cognism | ALITA |
|---|---|---|
| Best for | Compliant B2B data with phone-verified mobile numbers | Audience segments and B2B leads built from social behaviour data |
| Category | Sales | Sales |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $19/mo |
| Free plan | No | Yes |
| Made by | Cognism | ALITA |
| Based in | United Kingdom | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Cognism starts at See pricing page and ALITA starts at $19/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Starts after the 7-day trial
- Saved data is kept
Premium
$19/mo
- Unlimited segment creation
- Social profiles and B2B contacts
- 10 download credits a month
- Facebook, Zalo, SMS and WhatsApp
Enterprise
Contact sales
- Custom data volumes
- API access
- Dedicated support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Cognism
- Strong European coverage
- High-quality mobile numbers
- Compliance tools built in
- No self-serve pricing
- US coverage behind some rivals
ALITA
- Low monthly price for lead data
- Credits never expire
- No card needed for the trial
- Connects to HubSpot, Mailchimp and Klaviyo
- Only 10 export credits a month on Premium
- Free tier limits are not spelled out
- API access only on custom plans
Which one should you choose?
Choose Cognism if you want:
- Strong European coverage
- High-quality mobile numbers
- Compliance tools built in
Watch out: no self-serve pricing.
Choose ALITA if you want:
- Low monthly price for lead data
- Credits never expire
- No card needed for the trial
Watch out: only 10 export credits a month on premium.
Cognism vs ALITA FAQ
What is the difference between Cognism and ALITA?
Cognism: Compliant B2B data with phone-verified mobile numbers. ALITA: Audience segments and B2B leads built from social behaviour data. Both are sales tools.
Is Cognism or ALITA cheaper?
Cognism starts at See pricing page and ALITA starts at $19/mo. Check both pricing pages for current plans.
Do Cognism and ALITA have free plans?
Cognism: No. ALITA: Yes.
Who makes Cognism?
Cognism is made by Cognism, based in United Kingdom.
Who makes ALITA?
ALITA is made by ALITA.
Which should I choose, Cognism or ALITA?
Choose Cognism if you value strong european coverage and high-quality mobile numbers. Choose ALITA if you value low monthly price for lead data and credits never expire.