kitio.aiClay vs ALITA
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ALITA has the lower starting price: about $19 a month, against $185 for Clay.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
- Social audience segmentation
- B2B contact database
- AI persona insights
- CRM data enrichment
- Facebook Ads library
- Multi-channel exports
| Feature | Clay | ALITA |
|---|---|---|
| Best for | Data enrichment and AI research for outbound GTM workflows | Audience segments and B2B leads built from social behaviour data |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $185/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | Clay | ALITA |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ALITA has the lower starting price: about $19 a month, against $185 for Clay.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
3 plans
Free
Free
- Starts after the 7-day trial
- Saved data is kept
Premium
$19/mo
- Unlimited segment creation
- Social profiles and B2B contacts
- 10 download credits a month
- Facebook, Zalo, SMS and WhatsApp
Enterprise
Contact sales
- Custom data volumes
- API access
- Dedicated support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
ALITA
- Low monthly price for lead data
- Credits never expire
- No card needed for the trial
- Connects to HubSpot, Mailchimp and Klaviyo
- Only 10 export credits a month on Premium
- Free tier limits are not spelled out
- API access only on custom plans
Which one should you choose?
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
Choose ALITA if you want:
- Low monthly price for lead data
- Credits never expire
- No card needed for the trial
Watch out: only 10 export credits a month on premium.
Clay vs ALITA FAQ
What is the difference between Clay and ALITA?
Clay: Data enrichment and AI research for outbound GTM workflows. ALITA: Audience segments and B2B leads built from social behaviour data. Both are sales tools.
Is Clay or ALITA cheaper?
ALITA has the lower starting price: about $19 a month, against $185 for Clay.
Do Clay and ALITA have free plans?
Clay: Yes. ALITA: Yes.
Who makes Clay?
Clay is made by Clay, based in United States.
Who makes ALITA?
ALITA is made by ALITA.
Which should I choose, Clay or ALITA?
Choose Clay if you value huge range of data sources and very flexible workflows. Choose ALITA if you value low monthly price for lead data and credits never expire.