kitio.aiZoomInfo vs Backstory
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ZoomInfo starts at See pricing page and Backstory starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Contact and company database
- Intent signals
- CRM enrichment
- ZoomInfo Copilot
- MCP data access
- Activity capture
- Engagement scoring
- Deal inspection
- AI account plans
- MCP integration
| Feature | ZoomInfo | Backstory |
|---|---|---|
| Best for | B2B data and GTM intelligence that AI agents can query | Revenue intelligence built on captured sales activity data |
| Category | Sales | Sales |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | ZoomInfo | People.ai |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ZoomInfo starts at See pricing page and Backstory starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Professional
Contact sales
- Contact and company profiles
- Mobile numbers and business email
- Prospect lists and alerts
Copilot Advanced
Contact sales
- AI account prioritization
- Funding and tech insights
- AI-generated talking points
Copilot Enterprise
Contact sales
- Real-time buyer intent
- Sales activity automation
- Earnings call signals
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ZoomInfo
- Very broad North American data
- Data usable by AI agents
- Many integrations
- Expensive annual contracts
- Auto-renewal terms draw complaints
Backstory
- Very complete activity data
- Strong for large CRMs
- Works with AI assistants
- Enterprise-only pricing
- Does not run daily outreach
Which one should you choose?
Choose ZoomInfo if you want:
- Very broad North American data
- Data usable by AI agents
- Many integrations
Watch out: expensive annual contracts.
Choose Backstory if you want:
- Very complete activity data
- Strong for large CRMs
- Works with AI assistants
Watch out: enterprise-only pricing.
ZoomInfo vs Backstory FAQ
What is the difference between ZoomInfo and Backstory?
ZoomInfo: B2B data and GTM intelligence that AI agents can query. Backstory: Revenue intelligence built on captured sales activity data. Both are sales tools.
Is ZoomInfo or Backstory cheaper?
ZoomInfo starts at See pricing page and Backstory starts at See pricing page. Check both pricing pages for current plans.
Do ZoomInfo and Backstory have free plans?
ZoomInfo: No. Backstory: No.
Who makes ZoomInfo?
ZoomInfo is made by ZoomInfo, based in United States.
Who makes Backstory?
Backstory is made by People.ai, based in United States.
Which should I choose, ZoomInfo or Backstory?
Choose ZoomInfo if you value very broad north american data and data usable by ai agents. Choose Backstory if you value very complete activity data and strong for large crms.