kitio.aiZoomInfo vs Apollo.io
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ZoomInfo starts at See pricing page and Apollo.io starts at $65/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Contact and company database
- Intent signals
- CRM enrichment
- ZoomInfo Copilot
- MCP data access
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
| Feature | ZoomInfo | Apollo.io |
|---|---|---|
| Best for | B2B data and GTM intelligence that AI agents can query | B2B contact database, sequences and AI sales agents |
| Category | Sales | Sales |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $65/mo |
| Free plan | No | Yes |
| Made by | ZoomInfo | Apollo.io |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
ZoomInfo starts at See pricing page and Apollo.io starts at $65/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Professional
Contact sales
- Contact and company profiles
- Mobile numbers and business email
- Prospect lists and alerts
Copilot Advanced
Contact sales
- AI account prioritization
- Funding and tech insights
- AI-generated talking points
Copilot Enterprise
Contact sales
- Real-time buyer intent
- Sales activity automation
- Earnings call signals
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ZoomInfo
- Very broad North American data
- Data usable by AI agents
- Many integrations
- Expensive annual contracts
- Auto-renewal terms draw complaints
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
Which one should you choose?
Choose ZoomInfo if you want:
- Very broad North American data
- Data usable by AI agents
- Many integrations
Watch out: expensive annual contracts.
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
ZoomInfo vs Apollo.io FAQ
What is the difference between ZoomInfo and Apollo.io?
ZoomInfo: B2B data and GTM intelligence that AI agents can query. Apollo.io: B2B contact database, sequences and AI sales agents. Both are sales tools.
Is ZoomInfo or Apollo.io cheaper?
ZoomInfo starts at See pricing page and Apollo.io starts at $65/mo. Check both pricing pages for current plans.
Do ZoomInfo and Apollo.io have free plans?
ZoomInfo: No. Apollo.io: Yes.
Who makes ZoomInfo?
ZoomInfo is made by ZoomInfo, based in United States.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Which should I choose, ZoomInfo or Apollo.io?
Choose ZoomInfo if you value very broad north american data and data usable by ai agents. Choose Apollo.io if you value lots of data for the price and free plan to start.