kitio.aiZoomInfo vs Lusha
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ZoomInfo starts at See pricing page and Lusha starts at $49.90/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Contact and company database
- Intent signals
- CRM enrichment
- ZoomInfo Copilot
- MCP data access
- Chrome extension
- Prospecting search
- Job change alerts
- AI lead recommendations
- CRM enrichment
| Feature | ZoomInfo | Lusha |
|---|---|---|
| Best for | B2B data and GTM intelligence that AI agents can query | Contact data and AI prospecting from a simple Chrome extension |
| Category | Sales | Sales |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $49.90/mo |
| Free plan | No | Yes |
| Made by | ZoomInfo | Lusha |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Both offer: CRM enrichment.
Pricing compared
ZoomInfo starts at See pricing page and Lusha starts at $49.90/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Professional
Contact sales
- Contact and company profiles
- Mobile numbers and business email
- Prospect lists and alerts
Copilot Advanced
Contact sales
- AI account prioritization
- Funding and tech insights
- AI-generated talking points
Copilot Enterprise
Contact sales
- Real-time buyer intent
- Sales activity automation
- Earnings call signals
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ZoomInfo
- Very broad North American data
- Data usable by AI agents
- Many integrations
- Expensive annual contracts
- Auto-renewal terms draw complaints
Lusha
- Very easy to use
- Good phone number coverage
- Free plan
- Phone reveals use many credits
- Credits expire
Which one should you choose?
Choose ZoomInfo if you want:
- Very broad North American data
- Data usable by AI agents
- Many integrations
Watch out: expensive annual contracts.
Choose Lusha if you want:
- Very easy to use
- Good phone number coverage
- Free plan
Watch out: phone reveals use many credits.
ZoomInfo vs Lusha FAQ
What is the difference between ZoomInfo and Lusha?
ZoomInfo: B2B data and GTM intelligence that AI agents can query. Lusha: Contact data and AI prospecting from a simple Chrome extension. Both are sales tools.
Is ZoomInfo or Lusha cheaper?
ZoomInfo starts at See pricing page and Lusha starts at $49.90/mo. Check both pricing pages for current plans.
Do ZoomInfo and Lusha have free plans?
ZoomInfo: No. Lusha: Yes.
Who makes ZoomInfo?
ZoomInfo is made by ZoomInfo, based in United States.
Who makes Lusha?
Lusha is made by Lusha.
Which should I choose, ZoomInfo or Lusha?
Choose ZoomInfo if you value very broad north american data and data usable by ai agents. Choose Lusha if you value very easy to use and good phone number coverage.