kitio.aiTop Producer vs Koolay
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Top Producer starts at $179/mo and Koolay starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real estate CRM
- AI-powered farming
- Automated email and SMS follow-up
- Market Snapshot reports
- Transaction management
- Lead routing
- Grant discovery by EIN
- AI grant writer
- Application pipeline
- Donor CRM
- Events and e-sign
| Feature | Top Producer | Koolay |
|---|---|---|
| Best for | Real estate CRM with AI farming, lead generation and smart follow-up | Nonprofit platform with donor CRM and an AI grant writing tool |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Freemium |
| Starting price | $179/mo | See pricing page |
| Free plan | No | Yes |
| Made by | Top Producer Systems | Koolay |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Top Producer starts at $179/mo and Koolay starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
6 plans
Pro
$179/mo
- Per user
- Market Snapshot reports
- Automated lead response
- Transaction management
Pro Teams 5
$399/mo
- Up to 5 users
- Team functionality
Pro + Leads
From $479/mo
- Social media lead generation
- Exclusive leads
- Varies by lead volume
Pro + Farming
From $599/mo
- AI-powered farming
- Smart Targeting
- Varies by farm size
Pro Teams 10
$699/mo
- Up to 10 users
Pro Teams 25
$1199/mo
- Up to 25 users
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Top Producer
- Built specifically for real estate agents
- MLS integration with 320+ boards
- Leads and CRM in one bill
- Expensive per user
- Lead and farming plans vary by volume
- AI is one part of a broader CRM
Koolay
- Free grant search for small nonprofits
- Grants and donors in one system
- Done-for-you grant writing available
- Free tier is limited to organizations under $1M
- Full pricing is not on the homepage
- Built for US-style nonprofits
Which one should you choose?
Choose Top Producer if you want:
- Built specifically for real estate agents
- MLS integration with 320+ boards
- Leads and CRM in one bill
Watch out: expensive per user.
Choose Koolay if you want:
- Free grant search for small nonprofits
- Grants and donors in one system
- Done-for-you grant writing available
Watch out: free tier is limited to organizations under $1m.
Top Producer vs Koolay FAQ
What is the difference between Top Producer and Koolay?
Top Producer: Real estate CRM with AI farming, lead generation and smart follow-up. Koolay: Nonprofit platform with donor CRM and an AI grant writing tool. Both are legal, finance & hr tools.
Is Top Producer or Koolay cheaper?
Top Producer starts at $179/mo and Koolay starts at See pricing page. Check both pricing pages for current plans.
Do Top Producer and Koolay have free plans?
Top Producer: No. Koolay: Yes.
Who makes Top Producer?
Top Producer is made by Top Producer Systems.
Who makes Koolay?
Koolay is made by Koolay.
Which should I choose, Top Producer or Koolay?
Choose Top Producer if you value built specifically for real estate agents and mls integration with 320+ boards. Choose Koolay if you value free grant search for small nonprofits and grants and donors in one system.