Lofty vs Koolay
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lofty starts at See pricing page and Koolay starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real estate CRM
- IDX websites
- AI Sales Assistant
- Marketing automation
- Transaction tracking
- Grant discovery by EIN
- AI grant writer
- Application pipeline
- Donor CRM
- Events and e-sign
| Feature | Lofty | Koolay |
|---|---|---|
| Best for | Real estate CRM and websites with AI assistants for agents | Nonprofit platform with donor CRM and an AI grant writing tool |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No | Yes |
| Made by | Lofty | Koolay |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lofty starts at See pricing page and Koolay starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lofty
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
- Expensive for solo agents
- Many features to learn
- Pricing not public
Koolay
- Free grant search for small nonprofits
- Grants and donors in one system
- Done-for-you grant writing available
- Free tier is limited to organizations under $1M
- Full pricing is not on the homepage
- Built for US-style nonprofits
Which one should you choose?
Choose Lofty if you want:
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
Watch out: expensive for solo agents.
Choose Koolay if you want:
- Free grant search for small nonprofits
- Grants and donors in one system
- Done-for-you grant writing available
Watch out: free tier is limited to organizations under $1m.
Lofty vs Koolay FAQ
What is the difference between Lofty and Koolay?
Lofty: Real estate CRM and websites with AI assistants for agents. Koolay: Nonprofit platform with donor CRM and an AI grant writing tool. Both are legal, finance & hr tools.
Is Lofty or Koolay cheaper?
Lofty starts at See pricing page and Koolay starts at See pricing page. Check both pricing pages for current plans.
Do Lofty and Koolay have free plans?
Lofty: No. Koolay: Yes.
Who makes Lofty?
Lofty is made by Lofty, based in United States.
Who makes Koolay?
Koolay is made by Koolay.
Which should I choose, Lofty or Koolay?
Choose Lofty if you value all-in-one agent platform and ai follows up on leads. Choose Koolay if you value free grant search for small nonprofits and grants and donors in one system.