kitio.aiSimilarweb vs Metricool
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Similarweb starts at See pricing page and Metricool starts at $25/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Website traffic estimates
- Channel breakdown
- Keyword and ad research
- AI chatbot traffic data
- AI research agents
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
| Feature | Similarweb | Metricool |
|---|---|---|
| Best for | Website traffic and market intelligence with AI agents | Social analytics, scheduling and ads reporting in one place |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $25/mo |
| Free plan | Yes | Yes |
| Made by | Similarweb | Metricool |
| Based in | Israel | Spain |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Similarweb starts at See pricing page and Metricool starts at $25/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Similarweb
- Broad coverage of sites and apps
- Good for market benchmarking
- Free extension for quick checks
- Estimates for small sites are rough
- Full plans are expensive
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Which one should you choose?
Choose Similarweb if you want:
- Broad coverage of sites and apps
- Good for market benchmarking
- Free extension for quick checks
Watch out: estimates for small sites are rough.
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Similarweb vs Metricool FAQ
What is the difference between Similarweb and Metricool?
Similarweb: Website traffic and market intelligence with AI agents. Metricool: Social analytics, scheduling and ads reporting in one place. Both are marketing tools.
Is Similarweb or Metricool cheaper?
Similarweb starts at See pricing page and Metricool starts at $25/mo. Check both pricing pages for current plans.
Do Similarweb and Metricool have free plans?
Similarweb: Yes. Metricool: Yes.
Who makes Similarweb?
Similarweb is made by Similarweb, based in Israel.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Which should I choose, Similarweb or Metricool?
Choose Similarweb if you value broad coverage of sites and apps and good for market benchmarking. Choose Metricool if you value real free plan and good value for agencies.