kitio.aiMetricool vs Agorapulse
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $99 for Agorapulse.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Social inbox
- Publishing calendar
- AI writing assistant
- Social ROI reports
- Listening
| Feature | Metricool | Agorapulse |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Social media management with inbox, ROI reports and AI |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $99/mo |
| Free plan | Yes | Yes |
| Made by | Metricool | Agorapulse |
| Based in | Spain | France |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $99 for Agorapulse.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
5 plans
Free
Free
- Available after the 30-day trial
Standard
$99/mo
- Per user
- Unlimited post scheduling
- Unified social inbox
- Basic and branded reports
Professional
$149/mo
- Per user
- Ad comment moderation
- Team assignments and reports
Advanced
$249/mo
- Per user
- Shared content calendars
Custom
Contact sales
- Unlimited profiles
- Get a demo
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Agorapulse
- Excellent inbox workflow
- ROI reporting
- Good support
- Per-user pricing
- AI features are basic
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Agorapulse if you want:
- Excellent inbox workflow
- ROI reporting
- Good support
Watch out: per-user pricing.
Metricool vs Agorapulse FAQ
What is the difference between Metricool and Agorapulse?
Metricool: Social analytics, scheduling and ads reporting in one place. Agorapulse: Social media management with inbox, ROI reports and AI. Both are marketing tools.
Is Metricool or Agorapulse cheaper?
Metricool has the lower starting price: about $25 a month, against $99 for Agorapulse.
Do Metricool and Agorapulse have free plans?
Metricool: Yes. Agorapulse: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Agorapulse?
Agorapulse is made by Agorapulse, based in France.
Which should I choose, Metricool or Agorapulse?
Choose Metricool if you value real free plan and good value for agencies. Choose Agorapulse if you value excellent inbox workflow and roi reporting.