kitio.aiSprout Social vs Metricool
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $99 for Sprout Social.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Smart Inbox
- AI Assist
- Publishing calendar
- Social listening
- Influencer marketing
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
| Feature | Sprout Social | Metricool |
|---|---|---|
| Best for | Social media management, listening and AI-assisted engagement | Social analytics, scheduling and ads reporting in one place |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $99/mo | $25/mo |
| Free plan | No, 30-day trial | Yes |
| Made by | Sprout Social | Metricool |
| Based in | United States | Spain |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $99 for Sprout Social.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Essentials
$99/mo
- Per seat
- $79/seat billed annually
Standard
$199/mo
- Per seat
- 5 social profiles
- Unified inbox and monitoring
- Trellis AI agent
Professional
$299/mo
- Per seat
- Unlimited social profiles
- Competitor and paid insights
Advanced
$399/mo
- Per seat
- Sentiment analysis
- Sprout API and helpdesk integrations
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sprout Social
- Excellent reporting
- Polished interface
- Strong collaboration tools
- Expensive per seat
- Listening is an extra cost
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Which one should you choose?
Choose Sprout Social if you want:
- Excellent reporting
- Polished interface
- Strong collaboration tools
Watch out: expensive per seat.
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Sprout Social vs Metricool FAQ
What is the difference between Sprout Social and Metricool?
Sprout Social: Social media management, listening and AI-assisted engagement. Metricool: Social analytics, scheduling and ads reporting in one place. Both are marketing tools.
Is Sprout Social or Metricool cheaper?
Metricool has the lower starting price: about $25 a month, against $99 for Sprout Social.
Do Sprout Social and Metricool have free plans?
Sprout Social: No, 30-day trial. Metricool: Yes.
Who makes Sprout Social?
Sprout Social is made by Sprout Social, based in United States.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Which should I choose, Sprout Social or Metricool?
Choose Sprout Social if you value excellent reporting and polished interface. Choose Metricool if you value real free plan and good value for agencies.