kitio.aiMetricool vs SocialPilot
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and SocialPilot starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Bulk scheduling
- AI Pilot captions
- Client approvals
- White-label reports
- Review management
| Feature | Metricool | SocialPilot |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Affordable social scheduling for agencies, with AI posts |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No, 14-day trial |
| Made by | Metricool | SocialPilot |
| Based in | Spain | India |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Metricool starts at $25/mo and SocialPilot starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
3 plans
Standard
₹2,000/mo
- 10 social media accounts
- 1 user
- 1,000 AI credits
- Bulk scheduling and inbox
Premium
₹6,000/mo
- 30 social media accounts
- 3 users
- 5,000 AI credits
- Client approval, white label reports
Enterprise
Custom
- Unlimited users and AI credits
- Unlimited clients
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
SocialPilot
- Good value for agencies
- Client approval links
- Simple to use
- Analytics are less deep
- Interface feels plain
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose SocialPilot if you want:
- Good value for agencies
- Client approval links
- Simple to use
Watch out: analytics are less deep.
Metricool vs SocialPilot FAQ
What is the difference between Metricool and SocialPilot?
Metricool: Social analytics, scheduling and ads reporting in one place. SocialPilot: Affordable social scheduling for agencies, with AI posts. Both are marketing tools.
Is Metricool or SocialPilot cheaper?
Metricool starts at $25/mo and SocialPilot starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and SocialPilot have free plans?
Metricool: Yes. SocialPilot: No, 14-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes SocialPilot?
SocialPilot is made by SocialPilot, based in India.
Which should I choose, Metricool or SocialPilot?
Choose Metricool if you value real free plan and good value for agencies. Choose SocialPilot if you value good value for agencies and client approval links.