kitio.aiMetricool vs ViralDashboard
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ViralDashboard has the lower starting price: about $19 a month, against $25 for Metricool.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Scheduling and calendar
- Unified inbox with AI replies
- Analytics and reports
- Content strategy plans
- Link-in-bio pages
- White-label client portal
| Feature | Metricool | ViralDashboard |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Social media management across 20 platforms with AI assistance |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $19/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Metricool | ViralDashboard |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ViralDashboard has the lower starting price: about $19 a month, against $25 for Metricool.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
6 plans
Creator
$19/mo
- 10 social profiles
- 1,000 AI credits per month
- Unified inbox and analytics
Pro
$49/mo
- 25 profiles, 3 users
- 2,500 AI credits per month
- Approval workflows
Business
$89/mo
- 50 profiles, 7 users
- 5,000 AI credits per month
- 5 agency client accounts
Agency
$149/mo
- 100 profiles, 15 users
- 8,000 AI credits per month
- REST API and webhooks
White-Label
$299/mo
- 200 profiles, unlimited users
- 20,000 AI credits per month
- Custom domain and branding
Enterprise
Contact sales
- Custom limits
- 99.9% uptime SLA
- Dedicated support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
ViralDashboard
- Built for agencies as well as creators
- No per-seat pricing
- Approval workflows and CSV bulk scheduling
- AI credits cap monthly usage
- X posts limited per plan
- Many tiers to compare
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose ViralDashboard if you want:
- Built for agencies as well as creators
- No per-seat pricing
- Approval workflows and CSV bulk scheduling
Watch out: ai credits cap monthly usage.
Metricool vs ViralDashboard FAQ
What is the difference between Metricool and ViralDashboard?
Metricool: Social analytics, scheduling and ads reporting in one place. ViralDashboard: Social media management across 20 platforms with AI assistance. Both are marketing tools.
Is Metricool or ViralDashboard cheaper?
ViralDashboard has the lower starting price: about $19 a month, against $25 for Metricool.
Do Metricool and ViralDashboard have free plans?
Metricool: Yes. ViralDashboard: No, 14-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes ViralDashboard?
ViralDashboard is made by ViralDashboard.
Which should I choose, Metricool or ViralDashboard?
Choose Metricool if you value real free plan and good value for agencies. Choose ViralDashboard if you value built for agencies as well as creators and no per-seat pricing.