kitio.aiMetricool vs Planly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Planly has the lower starting price: about $15 a month, against $25 for Metricool.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Post scheduling
- Analytics
- Approval flow
- AI content assistant
- Link-in-bio pages
- Multi-channel support
| Feature | Metricool | Planly |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Social media scheduler with analytics and an AI content assistant |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $15/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Metricool | Planly |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Planly has the lower starting price: about $15 a month, against $25 for Metricool.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Individual
$15/mo
- 100 scheduled posts
- 4 channels
- 1 user
- 100 AI credits
Team
$40/mo
- Unlimited scheduling
- 8 channels
- 4 users
- 500 AI credits
Agency
$80/mo
- 16 channels
- 8 users
- 1,000 AI credits
- Approval flow
Enterprise
Contact sales
- Priority support
- Flexible pricing
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Planly
- Wide channel coverage
- Approval flow for client work
- Trial to test first
- Individual plan caps at 100 scheduled posts
- Extra users and channels cost more
- Limited AI credits on lower tiers
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Planly if you want:
- Wide channel coverage
- Approval flow for client work
- Trial to test first
Watch out: individual plan caps at 100 scheduled posts.
Metricool vs Planly FAQ
What is the difference between Metricool and Planly?
Metricool: Social analytics, scheduling and ads reporting in one place. Planly: Social media scheduler with analytics and an AI content assistant. Both are marketing tools.
Is Metricool or Planly cheaper?
Planly has the lower starting price: about $15 a month, against $25 for Metricool.
Do Metricool and Planly have free plans?
Metricool: Yes. Planly: No, 14-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Planly?
Planly is made by Planly.
Which should I choose, Metricool or Planly?
Choose Metricool if you value real free plan and good value for agencies. Choose Planly if you value wide channel coverage and approval flow for client work.