kitio.aiSemrush vs Similarweb
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Semrush starts at $139/mo and Similarweb starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword research
- Rank tracking
- Site audit
- Backlink analysis
- AI visibility tracking
- Website traffic estimates
- Channel breakdown
- Keyword and ad research
- AI chatbot traffic data
- AI research agents
| Feature | Semrush | Similarweb |
|---|---|---|
| Best for | SEO, AI search visibility and competitor research in one suite | Website traffic and market intelligence with AI agents |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $139/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Semrush (Adobe) | Similarweb |
| Based in | United States | Israel |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Semrush starts at $139/mo and Similarweb starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 demo project
- 10 reports per day
- No credit card required
SEO
$139/mo
- 5 websites to monitor
- 500 keywords tracked daily
- Basic keyword and competitor research
Starter
$199/mo
- SEO + AI Search
- Keyword research and optimization
- AI visibility tracking
Pro+
$299/mo
- 15 websites to monitor
- 1,500 keywords tracked
- Historical SEO data
- Unlimited AI prompts tracked
Enterprise
Contact sales
- Custom limits
- Enterprise SEO and AI platform
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Semrush
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
- Expensive once you add users and toolkits
- Busy interface with a learning curve
Similarweb
- Broad coverage of sites and apps
- Good for market benchmarking
- Free extension for quick checks
- Estimates for small sites are rough
- Full plans are expensive
Which one should you choose?
Choose Semrush if you want:
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
Watch out: expensive once you add users and toolkits.
Choose Similarweb if you want:
- Broad coverage of sites and apps
- Good for market benchmarking
- Free extension for quick checks
Watch out: estimates for small sites are rough.
Semrush vs Similarweb FAQ
What is the difference between Semrush and Similarweb?
Semrush: SEO, AI search visibility and competitor research in one suite. Similarweb: Website traffic and market intelligence with AI agents. Both are marketing tools.
Is Semrush or Similarweb cheaper?
Semrush starts at $139/mo and Similarweb starts at See pricing page. Check both pricing pages for current plans.
Do Semrush and Similarweb have free plans?
Semrush: Yes. Similarweb: Yes.
Who makes Semrush?
Semrush is made by Semrush (Adobe), based in United States.
Who makes Similarweb?
Similarweb is made by Similarweb, based in Israel.
Which should I choose, Semrush or Similarweb?
Choose Semrush if you value very broad keyword and traffic database and covers seo, ads, content and social. Choose Similarweb if you value broad coverage of sites and apps and good for market benchmarking.