kitio.aiMetricool vs Triple Whale
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and Triple Whale starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Triple Pixel attribution
- Profit dashboards
- Creative analytics
- Moby AI agents
- Cohort analysis
| Feature | Metricool | Triple Whale |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Ecommerce attribution and analytics with the Moby AI agent |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Metricool | Triple Whale |
| Based in | Spain | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and Triple Whale starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Triple Whale
- Pulls ecommerce data into one view
- Useful AI analysis
- Strong Shopify integration
- Attribution numbers still need judgment
- Costs rise with store revenue
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Triple Whale if you want:
- Pulls ecommerce data into one view
- Useful AI analysis
- Strong Shopify integration
Watch out: attribution numbers still need judgment.
Metricool vs Triple Whale FAQ
What is the difference between Metricool and Triple Whale?
Metricool: Social analytics, scheduling and ads reporting in one place. Triple Whale: Ecommerce attribution and analytics with the Moby AI agent. Both are marketing tools.
Is Metricool or Triple Whale cheaper?
Metricool starts at $25/mo and Triple Whale starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and Triple Whale have free plans?
Metricool: Yes. Triple Whale: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Triple Whale?
Triple Whale is made by Triple Whale, based in United States.
Which should I choose, Metricool or Triple Whale?
Choose Metricool if you value real free plan and good value for agencies. Choose Triple Whale if you value pulls ecommerce data into one view and useful ai analysis.