kitio.aiMetricool vs Toffu
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $100 for Toffu.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Cross-platform ad audits
- Approved budget changes
- Client-ready reports
- Campaign launches
- White-label reporting
| Feature | Metricool | Toffu |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI paid media agent that audits, optimizes and reports for agencies |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $100/mo |
| Free plan | Yes | Yes |
| Made by | Metricool | Toffu |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $100 for Toffu.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
5 plans
Free
Free
- 500 one-time credits
- Community support
Business
$100/mo
- 5,000 credits monthly
- 1 workspace, 1 member
Scale
$200/mo
- 12,000 credits monthly
- 2 workspaces, 3 members
- Priority support
Growth
$500/mo
- 40,000 credits monthly
- 5 workspaces, 5 members
Agency
$300/client/mo
- Unlimited client accounts
- DV360, CM360 and specialist media
- White-label reports
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Toffu
- Covers many ad and display platforms
- Changes need your approval
- Automates recurring client reports
- Paid plans start at $100 a month
- DV360 and specialist media only on agency plan
- Free credits are one-time
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Toffu if you want:
- Covers many ad and display platforms
- Changes need your approval
- Automates recurring client reports
Watch out: paid plans start at $100 a month.
Metricool vs Toffu FAQ
What is the difference between Metricool and Toffu?
Metricool: Social analytics, scheduling and ads reporting in one place. Toffu: AI paid media agent that audits, optimizes and reports for agencies. Both are marketing tools.
Is Metricool or Toffu cheaper?
Metricool has the lower starting price: about $25 a month, against $100 for Toffu.
Do Metricool and Toffu have free plans?
Metricool: Yes. Toffu: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Toffu?
Toffu is made by Toffu.
Which should I choose, Metricool or Toffu?
Choose Metricool if you value real free plan and good value for agencies. Choose Toffu if you value covers many ad and display platforms and changes need your approval.