kitio.aiAdded Nov 5, 2026
Toffu
Freemium · $100/moAI paid media agent that audits, optimizes and reports for agencies
What is Toffu?
Toffu is an AI agent for paid media agencies that watches every client's campaigns across ad platforms, makes the optimizations your team approves and builds client reports. Nothing goes live without approval.
It connects to Google, Meta, Microsoft, LinkedIn, TikTok, Pinterest, X, Reddit and ChatGPT ads, plus DV360, Campaign Manager 360, Google Ad Manager, Taboola and Outbrain. Data sources include Google Analytics, Search Console, BigQuery and Tableau.
Typical requests are fixing a Google Ads account, finding wasted spend or scheduling a weekly report, and clients get interactive report links instead of decks. Agencies such as Omnicom units and PPG Digital use it, and the agency plan is priced per client.
Features
- Cross-platform ad audits
- Approved budget changes
- Client-ready reports
- Campaign launches
- White-label reporting
Tags
Releases
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Organization
Toffu
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Freemium
- Paid options from
- $100/mo
- Billing frequency
- Monthly
Toffu plans
Free
Free
- 500 one-time credits
- Community support
Business
$100/mo
- 5,000 credits monthly
- 1 workspace, 1 member
Scale
$200/mo
- 12,000 credits monthly
- 2 workspaces, 3 members
- Priority support
Growth
$500/mo
- 40,000 credits monthly
- 5 workspaces, 5 members
Agency
$300/client/mo
- Unlimited client accounts
- DV360, CM360 and specialist media
- White-label reports
Prices in USD, checked Nov 5, 2026. Plans change often, so confirm on the Toffu site.Official pricing
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Pros and cons
Pros
- Covers many ad and display platforms
- Changes need your approval
- Automates recurring client reports
Cons
- Paid plans start at $100 a month
- DV360 and specialist media only on agency plan
- Free credits are one-time
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Q&A
What is Toffu?
Toffu is an AI agent for paid media agencies that watches every client's campaigns across ad platforms, makes the optimizations your team approves and builds client reports. Nothing goes live without approval.
Will Toffu change my campaigns on its own?
No. It proposes fixes and only applies the optimizations your team approves.
Which ad platforms does Toffu support?
Google, Meta, Microsoft, LinkedIn, TikTok, Pinterest, X, Reddit and ChatGPT ads, plus DV360, CM360, Google Ad Manager, Taboola and Outbrain.
How much does Toffu cost?
Toffu is freemium, with paid plans from $100/mo.
Is there a free version of Toffu?
Yes. Toffu has a free plan, and paid plans add more usage and features.
What are the main features of Toffu?
Cross-platform ad audits, Approved budget changes, Client-ready reports, Campaign launches, White-label reporting.
Who makes Toffu?
Toffu is made by Toffu.
What are the best alternatives to Toffu?
Popular alternatives include Plai, Fluent, Metricool.