kitio.aiToffu vs Fluent
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Toffu starts at $100/mo and Fluent starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Cross-platform ad audits
- Approved budget changes
- Client-ready reports
- Campaign launches
- White-label reporting
- AI-written report narrative
- Learns your template and tone
- 20+ data connectors
- Edit reports with AI
- Google Slides export
- Shareable report links
| Feature | Toffu | Fluent |
|---|---|---|
| Best for | AI paid media agent that audits, optimizes and reports for agencies | Writes client performance reports for marketing agencies |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $100/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Toffu | Fluent |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Toffu starts at $100/mo and Fluent starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 500 one-time credits
- Community support
Business
$100/mo
- 5,000 credits monthly
- 1 workspace, 1 member
Scale
$200/mo
- 12,000 credits monthly
- 2 workspaces, 3 members
- Priority support
Growth
$500/mo
- 40,000 credits monthly
- 5 workspaces, 5 members
Agency
$300/client/mo
- Unlimited client accounts
- DV360, CM360 and specialist media
- White-label reports
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Toffu
- Covers many ad and display platforms
- Changes need your approval
- Automates recurring client reports
- Paid plans start at $100 a month
- DV360 and specialist media only on agency plan
- Free credits are one-time
Fluent
- Matches an agency’s own report style
- Connects to the main ad platforms
- Exports to Google Slides
- Access is by registering interest
- No pricing published
- Built for agencies, not in-house teams
Which one should you choose?
Choose Toffu if you want:
- Covers many ad and display platforms
- Changes need your approval
- Automates recurring client reports
Watch out: paid plans start at $100 a month.
Choose Fluent if you want:
- Matches an agency’s own report style
- Connects to the main ad platforms
- Exports to Google Slides
Watch out: access is by registering interest.
Toffu vs Fluent FAQ
What is the difference between Toffu and Fluent?
Toffu: AI paid media agent that audits, optimizes and reports for agencies. Fluent: Writes client performance reports for marketing agencies. Both are marketing tools.
Is Toffu or Fluent cheaper?
Toffu starts at $100/mo and Fluent starts at See pricing page. Check both pricing pages for current plans.
Do Toffu and Fluent have free plans?
Toffu: Yes. Fluent: No.
Who makes Toffu?
Toffu is made by Toffu.
Who makes Fluent?
Fluent is made by Fluent.
Which should I choose, Toffu or Fluent?
Choose Toffu if you value covers many ad and display platforms and changes need your approval. Choose Fluent if you value matches an agency’s own report style and connects to the main ad platforms.