kitio.aiHootsuite vs Planly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Planly has the lower starting price: about $15 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- Post scheduling
- Analytics
- Approval flow
- AI content assistant
- Link-in-bio pages
- Multi-channel support
| Feature | Hootsuite | Planly |
|---|---|---|
| Best for | Social media management with AI writing and listening | Social media scheduler with analytics and an AI content assistant |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $99/mo | $15/mo |
| Free plan | No, 14-day trial | No, 14-day trial |
| Made by | Hootsuite | Planly |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Planly has the lower starting price: about $15 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
4 plans
Individual
$15/mo
- 100 scheduled posts
- 4 channels
- 1 user
- 100 AI credits
Team
$40/mo
- Unlimited scheduling
- 8 channels
- 4 users
- 500 AI credits
Agency
$80/mo
- 16 channels
- 8 users
- 1,000 AI credits
- Approval flow
Enterprise
Contact sales
- Priority support
- Flexible pricing
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
Planly
- Wide channel coverage
- Approval flow for client work
- Trial to test first
- Individual plan caps at 100 scheduled posts
- Extra users and channels cost more
- Limited AI credits on lower tiers
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose Planly if you want:
- Wide channel coverage
- Approval flow for client work
- Trial to test first
Watch out: individual plan caps at 100 scheduled posts.
Hootsuite vs Planly FAQ
What is the difference between Hootsuite and Planly?
Hootsuite: Social media management with AI writing and listening. Planly: Social media scheduler with analytics and an AI content assistant. Both are marketing tools.
Is Hootsuite or Planly cheaper?
Planly has the lower starting price: about $15 a month, against $99 for Hootsuite.
Do Hootsuite and Planly have free plans?
Hootsuite: No, 14-day trial. Planly: No, 14-day trial.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes Planly?
Planly is made by Planly.
Which should I choose, Hootsuite or Planly?
Choose Hootsuite if you value supports all major networks and listening built in. Choose Planly if you value wide channel coverage and approval flow for client work.