kitio.aiMetricool vs MagicPost
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $49 for MagicPost.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- AI post generator
- Carousel and visual creation
- LinkedIn scheduling
- Lead detection from engagement
- Client approval workflow
- API and MCP access
| Feature | Metricool | MagicPost |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | LinkedIn content, scheduling and lead tool for creators and agencies |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $49/mo |
| Free plan | Yes | No, trial available |
| Made by | Metricool | MagicPost |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Metricool has the lower starting price: about $25 a month, against $49 for MagicPost.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Growth
$49/mo
- Analytics and performance tracking
- Lead detection from engagement
Agency
$59/mo
- Per user
- Minimum 5 client seats
- Client post approval
- White-label reports
Team
$59/mo
- Per user
- Minimum 5 seats
- Team dashboards
- Brand guidelines
Creator
$69/mo
- Unlimited post generation
- AI photos and carousels
- Comment scheduling
- API and MCP access
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
MagicPost
- Writes in each person's own voice
- Uses LinkedIn's official API
- Built-in client approval for agencies
- Only covers LinkedIn
- Unlimited generation needs the Creator plan
- Agency and Team plans start at five seats
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose MagicPost if you want:
- Writes in each person's own voice
- Uses LinkedIn's official API
- Built-in client approval for agencies
Watch out: only covers linkedin.
Metricool vs MagicPost FAQ
What is the difference between Metricool and MagicPost?
Metricool: Social analytics, scheduling and ads reporting in one place. MagicPost: LinkedIn content, scheduling and lead tool for creators and agencies. Both are marketing tools.
Is Metricool or MagicPost cheaper?
Metricool has the lower starting price: about $25 a month, against $49 for MagicPost.
Do Metricool and MagicPost have free plans?
Metricool: Yes. MagicPost: No, trial available.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes MagicPost?
MagicPost is made by MagicPost.
Which should I choose, Metricool or MagicPost?
Choose Metricool if you value real free plan and good value for agencies. Choose MagicPost if you value writes in each person's own voice and uses linkedin's official api.