kitio.aiHootsuite vs MagicPost
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. MagicPost has the lower starting price: about $49 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- AI post generator
- Carousel and visual creation
- LinkedIn scheduling
- Lead detection from engagement
- Client approval workflow
- API and MCP access
| Feature | Hootsuite | MagicPost |
|---|---|---|
| Best for | Social media management with AI writing and listening | LinkedIn content, scheduling and lead tool for creators and agencies |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $99/mo | $49/mo |
| Free plan | No, 14-day trial | No, trial available |
| Made by | Hootsuite | MagicPost |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
MagicPost has the lower starting price: about $49 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
4 plans
Growth
$49/mo
- Analytics and performance tracking
- Lead detection from engagement
Agency
$59/mo
- Per user
- Minimum 5 client seats
- Client post approval
- White-label reports
Team
$59/mo
- Per user
- Minimum 5 seats
- Team dashboards
- Brand guidelines
Creator
$69/mo
- Unlimited post generation
- AI photos and carousels
- Comment scheduling
- API and MCP access
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
MagicPost
- Writes in each person's own voice
- Uses LinkedIn's official API
- Built-in client approval for agencies
- Only covers LinkedIn
- Unlimited generation needs the Creator plan
- Agency and Team plans start at five seats
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose MagicPost if you want:
- Writes in each person's own voice
- Uses LinkedIn's official API
- Built-in client approval for agencies
Watch out: only covers linkedin.
Hootsuite vs MagicPost FAQ
What is the difference between Hootsuite and MagicPost?
Hootsuite: Social media management with AI writing and listening. MagicPost: LinkedIn content, scheduling and lead tool for creators and agencies. Both are marketing tools.
Is Hootsuite or MagicPost cheaper?
MagicPost has the lower starting price: about $49 a month, against $99 for Hootsuite.
Do Hootsuite and MagicPost have free plans?
Hootsuite: No, 14-day trial. MagicPost: No, trial available.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes MagicPost?
MagicPost is made by MagicPost.
Which should I choose, Hootsuite or MagicPost?
Choose Hootsuite if you value supports all major networks and listening built in. Choose MagicPost if you value writes in each person's own voice and uses linkedin's official api.