kitio.aiMetricool vs Growf
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and Growf starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Strategy workspace
- Agents
- Content and design modes
- Agency cockpit
- White-labeling
- 1,500+ integrations
| Feature | Metricool | Growf |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI operating system that runs strategy and content for agencies |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Metricool | Growf |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and Growf starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Core
€899/mo + €1,950 onboarding
- Up to 25 active clients
- Unlimited seats
- 50,000 AI credits a month
Scale
€1,699/mo + €3,950 onboarding
- Up to 50 active clients
- 150,000 AI credits a month
Pro
€2,999/mo + €4,950 onboarding
- Up to 100 active clients
- 350,000 AI credits a month
- Dedicated success manager
- Priority support
Custom
Contact sales
- SSO and governance
- Custom integrations
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Growf
- Unlimited seats on every package
- Client access is free
- Not locked to a single AI model
- Starts at €899 a month plus onboarding
- Priced for agencies, not individuals
- White-labeling is a separate add-on
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Growf if you want:
- Unlimited seats on every package
- Client access is free
- Not locked to a single AI model
Watch out: starts at €899 a month plus onboarding.
Metricool vs Growf FAQ
What is the difference between Metricool and Growf?
Metricool: Social analytics, scheduling and ads reporting in one place. Growf: AI operating system that runs strategy and content for agencies. Both are marketing tools.
Is Metricool or Growf cheaper?
Metricool starts at $25/mo and Growf starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and Growf have free plans?
Metricool: Yes. Growf: No.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Growf?
Growf is made by Growf.
Which should I choose, Metricool or Growf?
Choose Metricool if you value real free plan and good value for agencies. Choose Growf if you value unlimited seats on every package and client access is free.