kitio.aiSearch Atlas vs Growf
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Search Atlas starts at $99/mo and Growf starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- OTTO SEO agent
- Site audit
- Keyword and backlink research
- Local SEO tools
- White-label reports
- Strategy workspace
- Agents
- Content and design modes
- Agency cockpit
- White-labeling
- 1,500+ integrations
| Feature | Search Atlas | Growf |
|---|---|---|
| Best for | SEO suite with OTTO, an agent that applies fixes to your site | AI operating system that runs strategy and content for agencies |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | $99/mo | See pricing page |
| Free plan | No, 7-day trial | No |
| Made by | Search Atlas | Growf |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Search Atlas starts at $99/mo and Growf starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$99/mo
- 1 project, 1 seat
- Atlas Agent and OTTO SEO
- Content Genius and AI content suite
Growth
$199/mo
- AI visibility: ChatGPT, Gemini, AI Mode
- Meta and Google Ad Studio
Pro
$399/mo
- 6 AI platforms tracked
- White-label dashboards and reports
Agency
From $999/mo
- Client portals and branded dashboards
- Unlimited keyword tracking
4 plans
Core
€899/mo + €1,950 onboarding
- Up to 25 active clients
- Unlimited seats
- 50,000 AI credits a month
Scale
€1,699/mo + €3,950 onboarding
- Up to 50 active clients
- 150,000 AI credits a month
Pro
€2,999/mo + €4,950 onboarding
- Up to 100 active clients
- 350,000 AI credits a month
- Dedicated success manager
- Priority support
Custom
Contact sales
- SSO and governance
- Custom integrations
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Search Atlas
- Automates many technical fixes
- Large feature set for the price
- White-label options
- Interface can feel crowded
- Automatic changes need review
Growf
- Unlimited seats on every package
- Client access is free
- Not locked to a single AI model
- Starts at €899 a month plus onboarding
- Priced for agencies, not individuals
- White-labeling is a separate add-on
Which one should you choose?
Choose Search Atlas if you want:
- Automates many technical fixes
- Large feature set for the price
- White-label options
Watch out: interface can feel crowded.
Choose Growf if you want:
- Unlimited seats on every package
- Client access is free
- Not locked to a single AI model
Watch out: starts at €899 a month plus onboarding.
Search Atlas vs Growf FAQ
What is the difference between Search Atlas and Growf?
Search Atlas: SEO suite with OTTO, an agent that applies fixes to your site. Growf: AI operating system that runs strategy and content for agencies. Both are marketing tools.
Is Search Atlas or Growf cheaper?
Search Atlas starts at $99/mo and Growf starts at See pricing page. Check both pricing pages for current plans.
Do Search Atlas and Growf have free plans?
Search Atlas: No, 7-day trial. Growf: No.
Who makes Search Atlas?
Search Atlas is made by Search Atlas, based in United States.
Who makes Growf?
Growf is made by Growf.
Which should I choose, Search Atlas or Growf?
Choose Search Atlas if you value automates many technical fixes and large feature set for the price. Choose Growf if you value unlimited seats on every package and client access is free.