kitio.aiMetricool vs BrandBastion
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and BrandBastion starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- 24/7 comment moderation
- Crisis alerts
- AI-drafted replies
- Managed community care
- Sentiment analysis
| Feature | Metricool | BrandBastion |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI-assisted social comment moderation, replies and listening for brands |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Metricool | BrandBastion |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and BrandBastion starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
BrandBastion
- Human specialists back up the AI
- Context-aware moderation
- Fully managed option available
- No public prices
- Demo required to start
- Built for larger brands
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose BrandBastion if you want:
- Human specialists back up the AI
- Context-aware moderation
- Fully managed option available
Watch out: no public prices.
Metricool vs BrandBastion FAQ
What is the difference between Metricool and BrandBastion?
Metricool: Social analytics, scheduling and ads reporting in one place. BrandBastion: AI-assisted social comment moderation, replies and listening for brands. Both are marketing tools.
Is Metricool or BrandBastion cheaper?
Metricool starts at $25/mo and BrandBastion starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and BrandBastion have free plans?
Metricool: Yes. BrandBastion: No.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes BrandBastion?
BrandBastion is made by BrandBastion.
Which should I choose, Metricool or BrandBastion?
Choose Metricool if you value real free plan and good value for agencies. Choose BrandBastion if you value human specialists back up the ai and context-aware moderation.