kitio.aiMetricool vs AuthoredUp
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. AuthoredUp has the lower starting price: about $15 a month, against $25 for Metricool.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Formatting editor
- Mobile previews
- Draft library
- Post scheduling
- Post analytics
| Feature | Metricool | AuthoredUp |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | LinkedIn post editor, preview and analytics extension |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $14.95/mo |
| Free plan | Yes | No, trial available |
| Made by | Metricool | AuthoredUp |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
AuthoredUp has the lower starting price: about $15 a month, against $25 for Metricool.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
3 plans
Individual
$19.95/mo
- 1 LinkedIn profile
- Editor with styling and preview
- Unlimited drafts and snippets
- 300+ hooks and post endings
Business
$14.95/mo
- Per profile, 3+ profiles
- Organization management
- Team analytics
- Draft collaboration
Custom Growth Plan
Custom
- Minimum 10 profiles
- Personalized onboarding
- Dedicated training
- Invoicing options
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
AuthoredUp
- Works directly in LinkedIn
- Detailed post analytics
- Good formatting tools
- LinkedIn only
- AI writing is light
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose AuthoredUp if you want:
- Works directly in LinkedIn
- Detailed post analytics
- Good formatting tools
Watch out: linkedin only.
Metricool vs AuthoredUp FAQ
What is the difference between Metricool and AuthoredUp?
Metricool: Social analytics, scheduling and ads reporting in one place. AuthoredUp: LinkedIn post editor, preview and analytics extension. Both are marketing tools.
Is Metricool or AuthoredUp cheaper?
AuthoredUp has the lower starting price: about $15 a month, against $25 for Metricool.
Do Metricool and AuthoredUp have free plans?
Metricool: Yes. AuthoredUp: No, trial available.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes AuthoredUp?
AuthoredUp is made by AuthoredUp.
Which should I choose, Metricool or AuthoredUp?
Choose Metricool if you value real free plan and good value for agencies. Choose AuthoredUp if you value works directly in linkedin and detailed post analytics.