kitio.aiSprout Social vs AuthoredUp
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. AuthoredUp has the lower starting price: about $15 a month, against $99 for Sprout Social.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Smart Inbox
- AI Assist
- Publishing calendar
- Social listening
- Influencer marketing
- Formatting editor
- Mobile previews
- Draft library
- Post scheduling
- Post analytics
| Feature | Sprout Social | AuthoredUp |
|---|---|---|
| Best for | Social media management, listening and AI-assisted engagement | LinkedIn post editor, preview and analytics extension |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $99/mo | $14.95/mo |
| Free plan | No, 30-day trial | No, trial available |
| Made by | Sprout Social | AuthoredUp |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
AuthoredUp has the lower starting price: about $15 a month, against $99 for Sprout Social.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Essentials
$99/mo
- Per seat
- $79/seat billed annually
Standard
$199/mo
- Per seat
- 5 social profiles
- Unified inbox and monitoring
- Trellis AI agent
Professional
$299/mo
- Per seat
- Unlimited social profiles
- Competitor and paid insights
Advanced
$399/mo
- Per seat
- Sentiment analysis
- Sprout API and helpdesk integrations
3 plans
Individual
$19.95/mo
- 1 LinkedIn profile
- Editor with styling and preview
- Unlimited drafts and snippets
- 300+ hooks and post endings
Business
$14.95/mo
- Per profile, 3+ profiles
- Organization management
- Team analytics
- Draft collaboration
Custom Growth Plan
Custom
- Minimum 10 profiles
- Personalized onboarding
- Dedicated training
- Invoicing options
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sprout Social
- Excellent reporting
- Polished interface
- Strong collaboration tools
- Expensive per seat
- Listening is an extra cost
AuthoredUp
- Works directly in LinkedIn
- Detailed post analytics
- Good formatting tools
- LinkedIn only
- AI writing is light
Which one should you choose?
Choose Sprout Social if you want:
- Excellent reporting
- Polished interface
- Strong collaboration tools
Watch out: expensive per seat.
Choose AuthoredUp if you want:
- Works directly in LinkedIn
- Detailed post analytics
- Good formatting tools
Watch out: linkedin only.
Sprout Social vs AuthoredUp FAQ
What is the difference between Sprout Social and AuthoredUp?
Sprout Social: Social media management, listening and AI-assisted engagement. AuthoredUp: LinkedIn post editor, preview and analytics extension. Both are marketing tools.
Is Sprout Social or AuthoredUp cheaper?
AuthoredUp has the lower starting price: about $15 a month, against $99 for Sprout Social.
Do Sprout Social and AuthoredUp have free plans?
Sprout Social: No, 30-day trial. AuthoredUp: No, trial available.
Who makes Sprout Social?
Sprout Social is made by Sprout Social, based in United States.
Who makes AuthoredUp?
AuthoredUp is made by AuthoredUp.
Which should I choose, Sprout Social or AuthoredUp?
Choose Sprout Social if you value excellent reporting and polished interface. Choose AuthoredUp if you value works directly in linkedin and detailed post analytics.