kitio.aiMailchimp vs Plug&Pay
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp starts at $13/mo and Plug&Pay starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- AI website builder
- AI sales copy
- Checkouts and funnels
- Upsells and order bumps
- Affiliate marketing
- Subscription billing
| Feature | Mailchimp | Plug&Pay |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Sales funnel and checkout software with an AI website builder |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $13/mo | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Intuit | Plug&Pay |
| Based in | United States | Netherlands |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailchimp starts at $13/mo and Plug&Pay starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
3 plans
Lite
€25/mo billed yearly
- Up to 3 products
- Up to 10 pages
- 1 user
- Integrations and webhooks
Premium
€69/mo billed yearly
- Unlimited products and pages
- Up to 3 users
- Onboarding call
Ultimate
€149/mo billed yearly
- Up to 10 users
- All Premium features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Plug&Pay
- Funnels, checkout and billing in one tool
- AI drafts the site and copy
- Built-in affiliate tools
- Lite plan caps products and pages
- Prices listed in euros only
- Aimed mainly at European sellers
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Plug&Pay if you want:
- Funnels, checkout and billing in one tool
- AI drafts the site and copy
- Built-in affiliate tools
Watch out: lite plan caps products and pages.
Mailchimp vs Plug&Pay FAQ
What is the difference between Mailchimp and Plug&Pay?
Mailchimp: Email marketing and automation with Intuit Assist AI. Plug&Pay: Sales funnel and checkout software with an AI website builder. Both are marketing tools.
Is Mailchimp or Plug&Pay cheaper?
Mailchimp starts at $13/mo and Plug&Pay starts at See pricing page. Check both pricing pages for current plans.
Do Mailchimp and Plug&Pay have free plans?
Mailchimp: Yes. Plug&Pay: No, trial available.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Plug&Pay?
Plug&Pay is made by Plug&Pay, based in Netherlands.
Which should I choose, Mailchimp or Plug&Pay?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Plug&Pay if you value funnels, checkout and billing in one tool and ai drafts the site and copy.