kitio.aiKlaviyo vs Plug&Pay
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo starts at $20/mo and Plug&Pay starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- AI website builder
- AI sales copy
- Checkouts and funnels
- Upsells and order bumps
- Affiliate marketing
- Subscription billing
| Feature | Klaviyo | Plug&Pay |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Sales funnel and checkout software with an AI website builder |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Klaviyo | Plug&Pay |
| Based in | United States | Netherlands |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo starts at $20/mo and Plug&Pay starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
3 plans
Lite
€25/mo billed yearly
- Up to 3 products
- Up to 10 pages
- 1 user
- Integrations and webhooks
Premium
€69/mo billed yearly
- Unlimited products and pages
- Up to 3 users
- Onboarding call
Ultimate
€149/mo billed yearly
- Up to 10 users
- All Premium features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Plug&Pay
- Funnels, checkout and billing in one tool
- AI drafts the site and copy
- Built-in affiliate tools
- Lite plan caps products and pages
- Prices listed in euros only
- Aimed mainly at European sellers
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Plug&Pay if you want:
- Funnels, checkout and billing in one tool
- AI drafts the site and copy
- Built-in affiliate tools
Watch out: lite plan caps products and pages.
Klaviyo vs Plug&Pay FAQ
What is the difference between Klaviyo and Plug&Pay?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Plug&Pay: Sales funnel and checkout software with an AI website builder. Both are marketing tools.
Is Klaviyo or Plug&Pay cheaper?
Klaviyo starts at $20/mo and Plug&Pay starts at See pricing page. Check both pricing pages for current plans.
Do Klaviyo and Plug&Pay have free plans?
Klaviyo: Yes. Plug&Pay: No, trial available.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Plug&Pay?
Plug&Pay is made by Plug&Pay, based in Netherlands.
Which should I choose, Klaviyo or Plug&Pay?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Plug&Pay if you value funnels, checkout and billing in one tool and ai drafts the site and copy.