kitio.aiPlug&Pay vs Subsets
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Plug&Pay starts at See pricing page and Subsets starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI website builder
- AI sales copy
- Checkouts and funnels
- Upsells and order bumps
- Affiliate marketing
- Subscription billing
- AI churn prediction
- Lifecycle audiences
- Automated experiment analysis
- Retention automations
- Revenue forecasting
| Feature | Plug&Pay | Subsets |
|---|---|---|
| Best for | Sales funnel and checkout software with an AI website builder | AI churn prediction and retention experiments for subscription apps |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No, trial available | No |
| Made by | Plug&Pay | Subsets |
| Based in | Netherlands | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Plug&Pay starts at See pricing page and Subsets starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Lite
€25/mo billed yearly
- Up to 3 products
- Up to 10 pages
- 1 user
- Integrations and webhooks
Premium
€69/mo billed yearly
- Unlimited products and pages
- Up to 3 users
- Onboarding call
Ultimate
€149/mo billed yearly
- Up to 10 users
- All Premium features
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Plug&Pay
- Funnels, checkout and billing in one tool
- AI drafts the site and copy
- Built-in affiliate tools
- Lite plan caps products and pages
- Prices listed in euros only
- Aimed mainly at European sellers
Subsets
- No engineers needed to run tests
- Explains drivers of churn
- Turns experiments into automations
- No public pricing
- Only for subscription businesses
- Needs good behavioral data
Which one should you choose?
Choose Plug&Pay if you want:
- Funnels, checkout and billing in one tool
- AI drafts the site and copy
- Built-in affiliate tools
Watch out: lite plan caps products and pages.
Choose Subsets if you want:
- No engineers needed to run tests
- Explains drivers of churn
- Turns experiments into automations
Watch out: no public pricing.
Plug&Pay vs Subsets FAQ
What is the difference between Plug&Pay and Subsets?
Plug&Pay: Sales funnel and checkout software with an AI website builder. Subsets: AI churn prediction and retention experiments for subscription apps. Both are marketing tools.
Is Plug&Pay or Subsets cheaper?
Plug&Pay starts at See pricing page and Subsets starts at See pricing page. Check both pricing pages for current plans.
Do Plug&Pay and Subsets have free plans?
Plug&Pay: No, trial available. Subsets: No.
Who makes Plug&Pay?
Plug&Pay is made by Plug&Pay, based in Netherlands.
Who makes Subsets?
Subsets is made by Subsets.
Which should I choose, Plug&Pay or Subsets?
Choose Plug&Pay if you value funnels, checkout and billing in one tool and ai drafts the site and copy. Choose Subsets if you value no engineers needed to run tests and explains drivers of churn.