kitio.aiMailchimp vs Mailjet
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailjet has the lower starting price: about $9 a month, against $13 for Mailchimp.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- Email editor
- AI email generator
- AI segmentation
- Transactional email API
- A/B testing
- MCP server
| Feature | Mailchimp | Mailjet |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Email marketing and email API with AI writing and segmentation |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $13/mo | $9/mo |
| Free plan | Yes | Yes |
| Made by | Intuit | Sinch |
| Based in | United States | Sweden |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailjet has the lower starting price: about $9 a month, against $13 for Mailchimp.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
4 plans
Free
Free
- 6,000 emails per month
- 200 emails per day
- 1,000 contacts
Starter
$9/mo
- 8,000 emails per month
- No daily send limit
- 2,000 contacts
- 1 subaccount
Essential
$19/mo
- 15,000 emails per month
- Unlimited contacts
- No Mailjet logo
Premium
$29/mo
- Advanced statistics
- Reputation monitoring
- Service level agreement
- Deliverability training
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Mailjet
- Free plan with 6,000 emails per month
- One tool for campaigns and API email
- Plans are month-to-month
- AI tools for copy and segments
- Free plan has a 200 per day send cap
- Overage emails are billed extra
- Advanced stats need the Premium plan
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Mailjet if you want:
- Free plan with 6,000 emails per month
- One tool for campaigns and API email
- Plans are month-to-month
Watch out: free plan has a 200 per day send cap.
Mailchimp vs Mailjet FAQ
What is the difference between Mailchimp and Mailjet?
Mailchimp: Email marketing and automation with Intuit Assist AI. Mailjet: Email marketing and email API with AI writing and segmentation. Both are marketing tools.
Is Mailchimp or Mailjet cheaper?
Mailjet has the lower starting price: about $9 a month, against $13 for Mailchimp.
Do Mailchimp and Mailjet have free plans?
Mailchimp: Yes. Mailjet: Yes.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Mailjet?
Mailjet is made by Sinch, based in Sweden.
Which should I choose, Mailchimp or Mailjet?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Mailjet if you value free plan with 6,000 emails per month and one tool for campaigns and api email.