kitio.aiKlaviyo vs Maverick
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo has the lower starting price: about $20 a month, against $300 for Maverick.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- AI personalized videos
- Email and SMS delivery
- Branded landing pages
- Inbox placement optimizer
- Klaviyo integration
| Feature | Klaviyo | Maverick |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | AI personalized videos for ecommerce email and SMS flows |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | $300/mo |
| Free plan | Yes | No, 30-day trial |
| Made by | Klaviyo | The Maverick Lab |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo has the lower starting price: about $20 a month, against $300 for Maverick.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
2 plans
Starter
$300/mo
- Up to 5,000 video sends a month
- Branded landing pages
- Extra flows $100/mo each
Pro
Custom
- 5,001+ video sends a month
- 2 video flows included
- Email and SMS delivery
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Maverick
- 30-day free trial
- Month-to-month, cancel anytime
- Setup handled for you
- Starts at $300 a month
- Extra video flows cost more
- Best fit for Klaviyo users
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Maverick if you want:
- 30-day free trial
- Month-to-month, cancel anytime
- Setup handled for you
Watch out: starts at $300 a month.
Klaviyo vs Maverick FAQ
What is the difference between Klaviyo and Maverick?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Maverick: AI personalized videos for ecommerce email and SMS flows. Both are marketing tools.
Is Klaviyo or Maverick cheaper?
Klaviyo has the lower starting price: about $20 a month, against $300 for Maverick.
Do Klaviyo and Maverick have free plans?
Klaviyo: Yes. Maverick: No, 30-day trial.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Maverick?
Maverick is made by The Maverick Lab, based in United States.
Which should I choose, Klaviyo or Maverick?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Maverick if you value 30-day free trial and month-to-month, cancel anytime.