kitio.aiKlaviyo vs Omnisend
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Omnisend has the lower starting price: about $16 a month, against $20 for Klaviyo.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Ecommerce automations
- AI email writer
- Signup forms and popups
- Product recommendations
- Revenue reports
| Feature | Klaviyo | Omnisend |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Ecommerce email and SMS marketing with AI content tools |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $16/mo |
| Free plan | Yes | Yes |
| Made by | Klaviyo | Omnisend |
| Based in | United States | Lithuania |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Omnisend has the lower starting price: about $16 a month, against $20 for Klaviyo.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
3 plans
Free
Free
- 250 contacts
- 500 emails per month
- 500 web push notifications
Standard
$16/mo
- 500 contacts (price scales)
- 6,000 emails per month
- Unlimited web push
- Omnisend Agent: forms and chat
Pro
$59/mo
- 2,500 contacts (price scales)
- Unlimited emails
- SMS from $0.007
- Advanced reporting
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Omnisend
- Easy ecommerce setup
- Good value versus Klaviyo
- Responsive support
- Fewer advanced analytics
- SMS costs extra in some regions
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Omnisend if you want:
- Easy ecommerce setup
- Good value versus Klaviyo
- Responsive support
Watch out: fewer advanced analytics.
Klaviyo vs Omnisend FAQ
What is the difference between Klaviyo and Omnisend?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Omnisend: Ecommerce email and SMS marketing with AI content tools. Both are marketing tools.
Is Klaviyo or Omnisend cheaper?
Omnisend has the lower starting price: about $16 a month, against $20 for Klaviyo.
Do Klaviyo and Omnisend have free plans?
Klaviyo: Yes. Omnisend: Yes.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Omnisend?
Omnisend is made by Omnisend, based in Lithuania.
Which should I choose, Klaviyo or Omnisend?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Omnisend if you value easy ecommerce setup and good value versus klaviyo.