kitio.aiKit vs AlpacaRelay
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. AlpacaRelay has the lower starting price: about $19 a month, against $39 for Kit.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Visual automations
- Landing pages and forms
- Creator Network
- Digital product sales
- AI writing tools
- Email from a prompt
- Brand styles from your site
- Quality score
- Reusable sections
- MCP server
| Feature | Kit | AlpacaRelay |
|---|---|---|
| Best for | Email marketing for creators, formerly ConvertKit | Designs and writes on-brand marketing emails with a quality score |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $39/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | Kit | Alpaca Relay |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
AlpacaRelay has the lower starting price: about $19 a month, against $39 for Kit.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Newsletter
Free
- Up to 10,000 subscribers
- Broadcasts, forms and landing pages
Creator
$39/mo
- Starting price for 1,000 subscribers
- Sequences and automations
Creator Pro
$79/mo
- Starting price for 1,000 subscribers
- Advanced reporting and features
3 plans
Free
Free
- 10 AI credits per month
- 3 exports per month
- Basic templates
Plus
$19/mo
- 25 AI credits per month
- Unlimited exports
- No AlpacaRelay footer
Pro
$39/mo
- 25 AI credits per month
- Unlimited teammates
- Shared edit links
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Kit
- Generous free plan
- Built for creators
- Simple automations
- Sequences need a paid plan
- Fewer design options
AlpacaRelay
- Picks up brand styling automatically
- Scores emails before export
- Free plan without a card
- Only 25 AI credits on paid plans
- Builds emails but doesn't send them
- Free plan adds a footer
Which one should you choose?
Choose Kit if you want:
- Generous free plan
- Built for creators
- Simple automations
Watch out: sequences need a paid plan.
Choose AlpacaRelay if you want:
- Picks up brand styling automatically
- Scores emails before export
- Free plan without a card
Watch out: only 25 ai credits on paid plans.
Kit vs AlpacaRelay FAQ
What is the difference between Kit and AlpacaRelay?
Kit: Email marketing for creators, formerly ConvertKit. AlpacaRelay: Designs and writes on-brand marketing emails with a quality score. Both are marketing tools.
Is Kit or AlpacaRelay cheaper?
AlpacaRelay has the lower starting price: about $19 a month, against $39 for Kit.
Do Kit and AlpacaRelay have free plans?
Kit: Yes. AlpacaRelay: Yes.
Who makes Kit?
Kit is made by Kit, based in United States.
Who makes AlpacaRelay?
AlpacaRelay is made by Alpaca Relay.
Which should I choose, Kit or AlpacaRelay?
Choose Kit if you value generous free plan and built for creators. Choose AlpacaRelay if you value picks up brand styling automatically and scores emails before export.