kitio.aiHubSpot Marketing Hub vs AlpacaRelay
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. AlpacaRelay has the lower starting price: about $19 a month, against $20 for HubSpot Marketing Hub.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- Email from a prompt
- Brand styles from your site
- Quality score
- Reusable sections
- MCP server
| Feature | HubSpot Marketing Hub | AlpacaRelay |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | Designs and writes on-brand marketing emails with a quality score |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | HubSpot | Alpaca Relay |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
AlpacaRelay has the lower starting price: about $19 a month, against $20 for HubSpot Marketing Hub.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
3 plans
Free
Free
- 10 AI credits per month
- 3 exports per month
- Basic templates
Plus
$19/mo
- 25 AI credits per month
- Unlimited exports
- No AlpacaRelay footer
Pro
$39/mo
- 25 AI credits per month
- Unlimited teammates
- Shared edit links
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
AlpacaRelay
- Picks up brand styling automatically
- Scores emails before export
- Free plan without a card
- Only 25 AI credits on paid plans
- Builds emails but doesn't send them
- Free plan adds a footer
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose AlpacaRelay if you want:
- Picks up brand styling automatically
- Scores emails before export
- Free plan without a card
Watch out: only 25 ai credits on paid plans.
HubSpot Marketing Hub vs AlpacaRelay FAQ
What is the difference between HubSpot Marketing Hub and AlpacaRelay?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. AlpacaRelay: Designs and writes on-brand marketing emails with a quality score. Both are marketing tools.
Is HubSpot Marketing Hub or AlpacaRelay cheaper?
AlpacaRelay has the lower starting price: about $19 a month, against $20 for HubSpot Marketing Hub.
Do HubSpot Marketing Hub and AlpacaRelay have free plans?
HubSpot Marketing Hub: Yes. AlpacaRelay: Yes.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes AlpacaRelay?
AlpacaRelay is made by Alpaca Relay.
Which should I choose, HubSpot Marketing Hub or AlpacaRelay?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose AlpacaRelay if you value picks up brand styling automatically and scores emails before export.