kitio.aiBrevo vs AlpacaRelay
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo has the lower starting price: about $9 a month, against $19 for AlpacaRelay.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
- Email from a prompt
- Brand styles from your site
- Quality score
- Reusable sections
- MCP server
| Feature | Brevo | AlpacaRelay |
|---|---|---|
| Best for | Email, SMS and WhatsApp marketing priced by sends | Designs and writes on-brand marketing emails with a quality score |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $9/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | Brevo | Alpaca Relay |
| Based in | France | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Brevo has the lower starting price: about $9 a month, against $19 for AlpacaRelay.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
3 plans
Free
Free
- 10 AI credits per month
- 3 exports per month
- Basic templates
Plus
$19/mo
- 25 AI credits per month
- Unlimited exports
- No AlpacaRelay footer
Pro
$39/mo
- 25 AI credits per month
- Unlimited teammates
- Shared edit links
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
AlpacaRelay
- Picks up brand styling automatically
- Scores emails before export
- Free plan without a card
- Only 25 AI credits on paid plans
- Builds emails but doesn't send them
- Free plan adds a footer
Which one should you choose?
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
Choose AlpacaRelay if you want:
- Picks up brand styling automatically
- Scores emails before export
- Free plan without a card
Watch out: only 25 ai credits on paid plans.
Brevo vs AlpacaRelay FAQ
What is the difference between Brevo and AlpacaRelay?
Brevo: Email, SMS and WhatsApp marketing priced by sends. AlpacaRelay: Designs and writes on-brand marketing emails with a quality score. Both are marketing tools.
Is Brevo or AlpacaRelay cheaper?
Brevo has the lower starting price: about $9 a month, against $19 for AlpacaRelay.
Do Brevo and AlpacaRelay have free plans?
Brevo: Yes. AlpacaRelay: Yes.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Who makes AlpacaRelay?
AlpacaRelay is made by Alpaca Relay.
Which should I choose, Brevo or AlpacaRelay?
Choose Brevo if you value pricing by sends, not contacts and generous free plan. Choose AlpacaRelay if you value picks up brand styling automatically and scores emails before export.