kitio.aiKlaviyo vs AlpacaRelay
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. AlpacaRelay has the lower starting price: about $19 a month, against $20 for Klaviyo.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Email from a prompt
- Brand styles from your site
- Quality score
- Reusable sections
- MCP server
| Feature | Klaviyo | AlpacaRelay |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Designs and writes on-brand marketing emails with a quality score |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | Klaviyo | Alpaca Relay |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
AlpacaRelay has the lower starting price: about $19 a month, against $20 for Klaviyo.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
3 plans
Free
Free
- 10 AI credits per month
- 3 exports per month
- Basic templates
Plus
$19/mo
- 25 AI credits per month
- Unlimited exports
- No AlpacaRelay footer
Pro
$39/mo
- 25 AI credits per month
- Unlimited teammates
- Shared edit links
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
AlpacaRelay
- Picks up brand styling automatically
- Scores emails before export
- Free plan without a card
- Only 25 AI credits on paid plans
- Builds emails but doesn't send them
- Free plan adds a footer
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose AlpacaRelay if you want:
- Picks up brand styling automatically
- Scores emails before export
- Free plan without a card
Watch out: only 25 ai credits on paid plans.
Klaviyo vs AlpacaRelay FAQ
What is the difference between Klaviyo and AlpacaRelay?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. AlpacaRelay: Designs and writes on-brand marketing emails with a quality score. Both are marketing tools.
Is Klaviyo or AlpacaRelay cheaper?
AlpacaRelay has the lower starting price: about $19 a month, against $20 for Klaviyo.
Do Klaviyo and AlpacaRelay have free plans?
Klaviyo: Yes. AlpacaRelay: Yes.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes AlpacaRelay?
AlpacaRelay is made by Alpaca Relay.
Which should I choose, Klaviyo or AlpacaRelay?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose AlpacaRelay if you value picks up brand styling automatically and scores emails before export.