kitio.aiZoomInfo vs Cognism
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ZoomInfo starts at See pricing page and Cognism starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Contact and company database
- Intent signals
- CRM enrichment
- ZoomInfo Copilot
- MCP data access
- Phone-verified mobiles
- GDPR compliance
- DNC screening
- Intent data
- CRM enrichment
| Feature | ZoomInfo | Cognism |
|---|---|---|
| Best for | B2B data and GTM intelligence that AI agents can query | Compliant B2B data with phone-verified mobile numbers |
| Category | Sales | Sales |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | ZoomInfo | Cognism |
| Based in | United States | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: CRM enrichment.
Pricing compared
ZoomInfo starts at See pricing page and Cognism starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Professional
Contact sales
- Contact and company profiles
- Mobile numbers and business email
- Prospect lists and alerts
Copilot Advanced
Contact sales
- AI account prioritization
- Funding and tech insights
- AI-generated talking points
Copilot Enterprise
Contact sales
- Real-time buyer intent
- Sales activity automation
- Earnings call signals
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ZoomInfo
- Very broad North American data
- Data usable by AI agents
- Many integrations
- Expensive annual contracts
- Auto-renewal terms draw complaints
Cognism
- Strong European coverage
- High-quality mobile numbers
- Compliance tools built in
- No self-serve pricing
- US coverage behind some rivals
Which one should you choose?
Choose ZoomInfo if you want:
- Very broad North American data
- Data usable by AI agents
- Many integrations
Watch out: expensive annual contracts.
Choose Cognism if you want:
- Strong European coverage
- High-quality mobile numbers
- Compliance tools built in
Watch out: no self-serve pricing.
ZoomInfo vs Cognism FAQ
What is the difference between ZoomInfo and Cognism?
ZoomInfo: B2B data and GTM intelligence that AI agents can query. Cognism: Compliant B2B data with phone-verified mobile numbers. Both are sales tools.
Is ZoomInfo or Cognism cheaper?
ZoomInfo starts at See pricing page and Cognism starts at See pricing page. Check both pricing pages for current plans.
Do ZoomInfo and Cognism have free plans?
ZoomInfo: No. Cognism: No.
Who makes ZoomInfo?
ZoomInfo is made by ZoomInfo, based in United States.
Who makes Cognism?
Cognism is made by Cognism, based in United Kingdom.
Which should I choose, ZoomInfo or Cognism?
Choose ZoomInfo if you value very broad north american data and data usable by ai agents. Choose Cognism if you value strong european coverage and high-quality mobile numbers.