kitio.aiLusha vs Cognism
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lusha starts at $49.90/mo and Cognism starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Chrome extension
- Prospecting search
- Job change alerts
- AI lead recommendations
- CRM enrichment
- Phone-verified mobiles
- GDPR compliance
- DNC screening
- Intent data
- CRM enrichment
| Feature | Lusha | Cognism |
|---|---|---|
| Best for | Contact data and AI prospecting from a simple Chrome extension | Compliant B2B data with phone-verified mobile numbers |
| Category | Sales | Sales |
| Pricing model | Freemium | Paid |
| Starting price | $49.90/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Lusha | Cognism |
| Based in | – | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Both offer: CRM enrichment.
Pricing compared
Lusha starts at $49.90/mo and Cognism starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lusha
- Very easy to use
- Good phone number coverage
- Free plan
- Phone reveals use many credits
- Credits expire
Cognism
- Strong European coverage
- High-quality mobile numbers
- Compliance tools built in
- No self-serve pricing
- US coverage behind some rivals
Which one should you choose?
Choose Lusha if you want:
- Very easy to use
- Good phone number coverage
- Free plan
Watch out: phone reveals use many credits.
Choose Cognism if you want:
- Strong European coverage
- High-quality mobile numbers
- Compliance tools built in
Watch out: no self-serve pricing.
Lusha vs Cognism FAQ
What is the difference between Lusha and Cognism?
Lusha: Contact data and AI prospecting from a simple Chrome extension. Cognism: Compliant B2B data with phone-verified mobile numbers. Both are sales tools.
Is Lusha or Cognism cheaper?
Lusha starts at $49.90/mo and Cognism starts at See pricing page. Check both pricing pages for current plans.
Do Lusha and Cognism have free plans?
Lusha: Yes. Cognism: No.
Who makes Lusha?
Lusha is made by Lusha.
Who makes Cognism?
Cognism is made by Cognism, based in United Kingdom.
Which should I choose, Lusha or Cognism?
Choose Lusha if you value very easy to use and good phone number coverage. Choose Cognism if you value strong european coverage and high-quality mobile numbers.