kitio.aiApollo.io vs Cognism
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Apollo.io starts at $65/mo and Cognism starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- Phone-verified mobiles
- GDPR compliance
- DNC screening
- Intent data
- CRM enrichment
| Feature | Apollo.io | Cognism |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | Compliant B2B data with phone-verified mobile numbers |
| Category | Sales | Sales |
| Pricing model | Freemium | Paid |
| Starting price | $65/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Apollo.io | Cognism |
| Based in | United States | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Apollo.io starts at $65/mo and Cognism starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
Cognism
- Strong European coverage
- High-quality mobile numbers
- Compliance tools built in
- No self-serve pricing
- US coverage behind some rivals
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose Cognism if you want:
- Strong European coverage
- High-quality mobile numbers
- Compliance tools built in
Watch out: no self-serve pricing.
Apollo.io vs Cognism FAQ
What is the difference between Apollo.io and Cognism?
Apollo.io: B2B contact database, sequences and AI sales agents. Cognism: Compliant B2B data with phone-verified mobile numbers. Both are sales tools.
Is Apollo.io or Cognism cheaper?
Apollo.io starts at $65/mo and Cognism starts at See pricing page. Check both pricing pages for current plans.
Do Apollo.io and Cognism have free plans?
Apollo.io: Yes. Cognism: No.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes Cognism?
Cognism is made by Cognism, based in United Kingdom.
Which should I choose, Apollo.io or Cognism?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose Cognism if you value strong european coverage and high-quality mobile numbers.