kitio.aiAdded Oct 28, 2026
Clay
Freemium · $185/moData enrichment and AI research for outbound GTM workflows
What is Clay?
Clay is a spreadsheet-style platform that enriches leads from more than a hundred data providers and runs AI research on each row. Growth and sales ops teams use it to build targeted lists and personalized outreach at scale.
Waterfall enrichment checks providers in sequence until it finds an email, phone number or firmographic detail, so you pay only for matches. Claygent, an AI agent, browses the web to answer custom questions about each company or person.
Tables can trigger on signals such as job changes or website visits and push results to HubSpot, Salesforce, Outreach, Instantly and other tools. Pricing uses separate credits for data and platform actions.
Features
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
Tags
Releases
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Organization
Clay
🇺🇸 United States
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Freemium
- Paid options from
- $185/mo
- Billing frequency
- Monthly
Clay plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
Prices in USD, checked Oct 28, 2026. Plans change often, so confirm on the Clay site.Official pricing
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Pros and cons
Pros
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Cons
- Steep learning curve
- Credit costs are hard to predict
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Q&A
What is Clay?
Clay is a spreadsheet-style platform that enriches leads from more than a hundred data providers and runs AI research on each row. Growth and sales ops teams use it to build targeted lists and personalized outreach at scale.
Do I need my own data provider accounts to use Clay?
No. Clay resells data from its marketplace providers using its own credits, though you can also connect your own API keys for some providers.
How much does Clay cost?
Clay is freemium, with paid plans from $185/mo.
Is there a free version of Clay?
Yes. Clay has a free plan, and paid plans add more usage and features.
What are the main features of Clay?
Waterfall enrichment, Claygent research agent, Signal-based tables, CRM and sequencer sync, AI message writing.
Who makes Clay?
Clay is made by Clay.
What are the best alternatives to Clay?
Popular alternatives include Crono, Persana AI, Crunchbase.