kitio.aiHunter vs Clay
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Hunter has the lower starting price: about $49 a month, against $185 for Clay.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Domain Search
- Email Finder
- Email Verifier
- Cold email campaigns
- Chrome extension
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
| Feature | Hunter | Clay |
|---|---|---|
| Best for | Find and verify professional emails, then run cold campaigns | Data enrichment and AI research for outbound GTM workflows |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $49/mo | $185/mo |
| Free plan | Yes | Yes |
| Made by | Hunter | Clay |
| Based in | – | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Hunter has the lower starting price: about $49 a month, against $185 for Clay.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 50 credits per month
- Basic Discover filters
- AI Assistant in Discover
Starter
$49/mo
- 2,000 credits per month
- Essential outreach tools
Growth
$149/mo
- 10,000 credits per month
- Scaled outreach
Scale
$299/mo
- 25,000 credits per month
- Leads and outreach at scale
Enterprise
Custom
- Custom credits
- Talk to sales
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hunter
- Accurate email finding
- Unlimited users
- Free monthly credits
- No phone numbers
- Campaign features are basic
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
Which one should you choose?
Choose Hunter if you want:
- Accurate email finding
- Unlimited users
- Free monthly credits
Watch out: no phone numbers.
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
Hunter vs Clay FAQ
What is the difference between Hunter and Clay?
Hunter: Find and verify professional emails, then run cold campaigns. Clay: Data enrichment and AI research for outbound GTM workflows. Both are sales tools.
Is Hunter or Clay cheaper?
Hunter has the lower starting price: about $49 a month, against $185 for Clay.
Do Hunter and Clay have free plans?
Hunter: Yes. Clay: Yes.
Who makes Hunter?
Hunter is made by Hunter.
Who makes Clay?
Clay is made by Clay, based in United States.
Which should I choose, Hunter or Clay?
Choose Hunter if you value accurate email finding and unlimited users. Choose Clay if you value huge range of data sources and very flexible workflows.