kitio.aiRocketReach vs Clay
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. RocketReach starts at See pricing page and Clay starts at $185/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Contact search
- Chrome extension
- Bulk lookups
- API access
- CRM integrations
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
| Feature | RocketReach | Clay |
|---|---|---|
| Best for | Look up emails and phone numbers for professionals | Data enrichment and AI research for outbound GTM workflows |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $185/mo |
| Free plan | Yes | Yes |
| Made by | RocketReach | Clay |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
RocketReach starts at See pricing page and Clay starts at $185/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
RocketReach
- Easy contact lookups
- Covers many industries
- API for developers
- Lookup credits are pricey
- Phone data needs higher plans
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
Which one should you choose?
Choose RocketReach if you want:
- Easy contact lookups
- Covers many industries
- API for developers
Watch out: lookup credits are pricey.
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
RocketReach vs Clay FAQ
What is the difference between RocketReach and Clay?
RocketReach: Look up emails and phone numbers for professionals. Clay: Data enrichment and AI research for outbound GTM workflows. Both are sales tools.
Is RocketReach or Clay cheaper?
RocketReach starts at See pricing page and Clay starts at $185/mo. Check both pricing pages for current plans.
Do RocketReach and Clay have free plans?
RocketReach: Yes. Clay: Yes.
Who makes RocketReach?
RocketReach is made by RocketReach, based in United States.
Who makes Clay?
Clay is made by Clay, based in United States.
Which should I choose, RocketReach or Clay?
Choose RocketReach if you value easy contact lookups and covers many industries. Choose Clay if you value huge range of data sources and very flexible workflows.