kitio.aiBrand24 vs dig
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. dig has the lower starting price: about $25 a month, against $249 for Brand24.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Mention tracking
- Sentiment analysis
- AI Brand Assistant
- Share of voice
- Spike alerts
- Video and image analysis
- Brand monitoring
- ask-dig Q&A
- Social video API
- Influencer vetting
- App store
| Feature | Brand24 | dig |
|---|---|---|
| Best for | Media monitoring and AI brand insights for smaller teams | Social listening that reads video and images to track brand narratives |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $249/mo | $25/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Brand24 | dig |
| Based in | Poland | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
dig has the lower starting price: about $25 a month, against $249 for Brand24.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Individual
$249/mo
- 3 keywords
- 2K mentions per month
- 1 user, updates every 12h
Team
$349/mo
- 7 keywords
- 10K mentions per month
- Unlimited users, hourly updates
Pro
$499/mo
- 12 keywords
- 40K mentions per month
- Real-time updates
- Priority support
Business
$699/mo
- 25 keywords
- 100K mentions per month
Enterprise
From $1,499/mo
- Custom keyword count
- Custom mentions limit
2 plans
Free
Free
- 10 credits per month
- Social research
- Brand analysis
Pro
$25/mo
- 50 credits per month
- Influencer vetting
- Everything in Free
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brand24
- Affordable listening
- Easy setup
- Useful AI summaries
- Smaller data reach than enterprise tools
- Mention caps per plan
dig
- Understands video, not just text
- Insights trace back to sources
- Free plan to try it
- Free plan has 10 credits per month
- Enterprise features require a demo
Which one should you choose?
Choose Brand24 if you want:
- Affordable listening
- Easy setup
- Useful AI summaries
Watch out: smaller data reach than enterprise tools.
Choose dig if you want:
- Understands video, not just text
- Insights trace back to sources
- Free plan to try it
Watch out: free plan has 10 credits per month.
Brand24 vs dig FAQ
What is the difference between Brand24 and dig?
Brand24: Media monitoring and AI brand insights for smaller teams. dig: Social listening that reads video and images to track brand narratives. Both are marketing tools.
Is Brand24 or dig cheaper?
dig has the lower starting price: about $25 a month, against $249 for Brand24.
Do Brand24 and dig have free plans?
Brand24: No, 14-day trial. dig: Yes.
Who makes Brand24?
Brand24 is made by Brand24, based in Poland.
Who makes dig?
dig is made by dig.
Which should I choose, Brand24 or dig?
Choose Brand24 if you value affordable listening and easy setup. Choose dig if you value understands video, not just text and insights trace back to sources.